EDM Festival Marketing Campaign Lead

Live Nation Entertainment Inc; Calabasas (CA); Vor Ort; USD 68.000 - 85.000; Vollzeit

Zusammenfassung

Insomniac Events in Calabasas, CA, seeks a Marketing Campaign Specialist to drive 360 marketing for branded shows and festivals. You will partner with producers, artists, and managers to craft campaigns and deliver engaging content for niche house/techno communities.

The role focuses on on-site and on-location marketing at events, with strong emphasis on digital, social, and traditional media strategies. A background in EDM, plus hands-on campaign leadership, is essential.

Qualifikationen

• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail in a fast-paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Articulate speaker who is affable and solution-oriented, comfortable leading meetings
• Proven ability to lead and execute complex and high-volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams
• Ability to execute tasks on tight deadlines
• Experience with marketing, Photoshop, HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

Aufgaben

• Specialize in creating and executing 360 marketing campaigns for shows and festivals; lead teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner with executive producer, marketing vertical leads, artists & managers, and communicate key marketing information to internal and external partners
• Execute cultural campaigns reflecting subcultures and aesthetics of Day Trip and Factory 93
• Drive campaign narratives around lineup structures, special b2b sets, label crossovers, and exclusive stage takeovers
• Curate high-engagement short-form content for reels/tiktok resonating with niche house and techno communities
• Target endemic media and communities; monitor niche digital hubs to amplify announcements
• Manage marketing budgets across projects; ensure resources allocated effectively
• Lead internal & external meetings as main speaker conveying objectives & solutions
• Analyze weekly metrics and adapt marketing plans based on data
• Share actionable insights on new trends and techniques to improve campaigns
• Ensure fluid communication across project stakeholders
• Manage third-party marketing campaigns for assigned projects
• Recommend process improvements for marketing workflow
• Report on audience growth and engagement metrics
• Collaborate with design and video teams to develop assets and ensure timely submissions
• Hire and manage contractors for marketing assets
• Execute on-site marketing across media, social, and street teams
• Obtain approvals for marketing and social assets

Kenntnisse

Marketing experience

Music industry

Budget management

Tools

Photoshop

Google Analytics

HTML

Jobbeschreibung

Insomniac Events in Calabasas, CA, seeks a Marketing Campaign Specialist to drive 360 marketing for branded shows and festivals. You will partner with producers, artists, and managers to craft campaigns and deliver engaging content for niche house/techno communities.

The role focuses on on-site and on-location marketing at events, with strong emphasis on digital, social, and traditional media strategies. A background in EDM, plus hands-on campaign leadership, is essential.