Festival Marketing Maestro

Insomniac Music Group; Calabasas (CA); On-site; USD 30,000 - 37,000; Full time

Job summary

Insomniac Events in Calabasas, CA is seeking a Marketing Coordinator to join our Festival Marketing team. This role leads planning, coordination, and execution of integrated marketing campaigns across our festivals and branded events, working closely with artists, internal partners, and external agencies.

Based in our Calabasas office with regular travel to on-site locations, you will develop content strategies, manage social calendars, and coordinate assets, while staying adaptable to evenings

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in marketing, music, entertainment, or a related industry.
• Deep knowledge of electronic dance music, artists, genres, culture, and the Insomniac brand portfolio.
• Experience developing branded marketing copy while maintaining a consistent voice and tone.
• Strong organizational and project management skills with exceptional attention to detail.
• Excellent written and verbal communication skills with the ability to collaborate across multiple teams.
• Experience with marketing and project management tools such as Asana, Google Analytics, Adobe Photoshop, and basic HTML is preferred.
• Willingness to work evenings, weekends, or outside of regular business hours as needed to support live events and time-sensitive marketing initiatives.

Responsibilities

• Collaborate with the marketing team to develop and manage integrated marketing campaigns across assigned festivals and brands.
• Partner with the team to brainstorm content strategies and manage social media content calendars for assigned projects.
• Work closely with artist teams to coordinate and secure artist assets in support of marketing campaigns.
• Partner with Executive Producers, marketing leads, artists, managers, and internal stakeholders to align campaign strategies, communicate priorities, and ensure timely execution.
• Collaborate with in-house Design and New Media teams to develop creative campaign assets by submitting thorough creative briefs, coordinating production timelines, and securing necessary approvals.
• Create and manage design and media requests, ensuring creative assets are delivered accurately, on schedule, and aligned with campaign objectives.
• Assist in the execution of third-party marketing partnerships and promotional campaigns for assigned festivals and brands.
• Support the execution of on-site marketing initiatives, including media, social, influencer, and street team activations for assigned events.
• Ensure clear, timely, and accurate communication across cross-functional teams and external partners throughout the campaign lifecycle.
• Stay informed on emerging marketing trends, social platforms, and industry best practices, applying new ideas and sharing actionable insights to drive innovative, forward-thinking campaigns.
• Use a personal vehicle to travel to business engagements as needed and travel out of town for business when required.
• Attend company events as required, including domestic and international travel for full-time employees.
• Work evenings and weekends as needed to meet deadlines and perform effectively under tight timelines and high-pressure environments.

Skills

Marketing knowledge

Project management

Copywriting

Communication

Analytics

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Asana

Google Analytics

Adobe Photoshop

HTML

Job description

Insomniac Events in Calabasas, CA is seeking a Marketing Coordinator to join our Festival Marketing team. This role leads planning, coordination, and execution of integrated marketing campaigns across our festivals and branded events, working closely with artists, internal partners, and external agencies.

Based in our Calabasas office with regular travel to on-site locations, you will develop content strategies, manage social calendars, and coordinate assets, while staying adaptable to evenings