Senior Manager, Search (Paid & Organic)

ButcherBox, LLC; Watertown (MA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Employer-funded HSA

Short & long-term disability

401(k) match

Annual bonus

Unlimited PTO

Parental leave

Learning stipend

BetterUp coaching

Free butcherbox monthly

Lunch reimbursement

Wellness reimbursements

EAP

Fertility benefits

Job summary

ButcherBox is seeking a Senior Manager of Search to own our paid search program across Google and Microsoft Ads, managing a seven-figure budget while driving new member growth.

You will also own the SEO and AI search visibility program, collaborating with an experienced partner to set priorities and ensure organic work ships effectively. This hybrid role supports in-office collaboration with flexible WFH days.

Qualifications

• 5+ years hands-on paid search for DTC/ecommerce/subscription brands
• Experience managing seven-figure budgets
• Agency/contractor management experience
• Strong knowledge of SEO and AI search surfaces

Responsibilities

• Own the paid search program across Google and Microsoft Ads with a seven-figure budget
• Drive new member acquisition while meeting CAC/payback targets
• Lead SEO and AI search visibility with a contractor
• Collaborate with CRO, creative, and analytics teams
• Forecasts, pacing, and performance reporting to leadership
• Experiment with AI formats and automation early

Skills

Paid search management

GA4 / Attribution

Google Ads

Microsoft Ads

SEO fundamentals

AI search awareness

Cross-functional collaboration

Project management

Tools

Google Ads interface

Microsoft Ads interface

GA4

Job description

ButcherBox is a certified B Corp headquartered in Boston, and honored to be celebrating our fourth year in a row on Inc.'s list of Best Workplaces. At ButcherBox, we believe in better. That’s why we deliver 100% grass‑fed, grass‑finished beef, free‑range organic chicken, pork raised crate‑free, and wild‑caught seafood directly to our members’ doors. All of our products are humanely raised or wild‑caught and never given antibiotics or added hormones ever.

We’re working to build a world that’s better for all, and we’re inviting everyone to come along. For us, better means treating our planet with respect. It means improving the lives of animals and the livelihoods of farmers. It means never cutting corners when it comes to doing business. Ultimately, it means better meals, enjoyed together. Our team is made up of people who collaborate and support one another. We’re always looking for outstanding people to join our mission!

About the Job
We’re looking for a Senior Manager of Search to own our paid search program on the Growth Marketing Team and lead how ButcherBox shows up across organic and AI‑driven search. Most of your time will go to paid search: managing a significant budget across Google and Microsoft, driving new member growth against clear efficiency targets, and testing your way to better results. You’ll also own our SEO and AI search visibility program, working with an experienced specialist partner to set priorities, keep work moving, and make sure our organic efforts support the business.

Search is changing fast as AI reshapes how people discover brands. This role is a chance to manage the full search picture, paid, organic, and AI, at a moment when bringing those together matters more than ever. You’ll report to our Associate Director of Paid Digital and work closely with our CRO, creative, brand, and analytics teams.

This is a hybrid role ideal for someone who enjoys the flexibility of working from home 2‑3 days a week, but gets value and energy from regular in‑person collaboration. When you come to the office you'll get to take advantage of catered lunch every Tuesday and Wednesday, unlimited coffee/tea/snacks, and all the events the Arsenal on the Charles campus has to offer (Goat yoga? Cupcake truck? Pumpkin decorating contest? You never know what will happen next!)

Department: Marketing

Reports To: Associate Director of Paid Search

Location: Watertown, MA (hybrid)

What You’ll Do:

Paid search (~75%)

• Own ButcherBox’s paid search program across Google and Microsoft Ads, including Search, Shopping, and Performance Max, with a seven‑figure annual budget
• Drive new member acquisition against CAC and payback targets through account structure, bidding strategy, query mining, and negative keyword management
• Set brand vs. non‑brand investment strategy and run incrementality tests (geo holdouts, brand search tests) to show where spend is actually working
• Partner with the CRO team and creative on landing page and ad copy testing
• Build forecasts and pacing plans, and report performance and insights to senior leadership
• Test emerging formats and automation early, including AI Max and ads in AI Overviews and AI Mode

Organic and AI search program management (~25%)

• Own the SEO and GEO roadmap and run the cadence with our specialist contractor: setting priorities, holding deliverables to deadlines, and challenging recommendations when the business case is weak
• Get content, dev, and brand resources aligned and unblocked so organic work actually ships
• Use paid query and conversion data to prioritize organic and AI search work, and manage overlap between paid and organic
• Report on organic and AI visibility (how ButcherBox shows up in ChatGPT, Perplexity, AI Overviews) alongside paid, as one view of total search presence

What we’re looking for:

Must have

• 5+ years hands‑on managing paid search for a DTC, ecommerce, or subscription brand, with direct ownership of a seven‑figure budget
• Deep platform expertise in Google Ads and Microsoft Ads, and fluency in GA4 (or similar), attribution tradeoffs, and incrementality measurement
• A track record of scaling new customer acquisition, not just optimizing for ROAS
• Experience managing an agency or contractor to a roadmap, including times you pushed back on their recommendations
• Working knowledge of SEO fundamentals and how AI search surfaces source and cite brands. You don’t need to be the strategist, but you need to ask sharp questions
• Strong project management skills and the ability to drive cross‑functional work without direct authority
• Clear communication with senior stakeholders, translating performance into business decisions

Nice to have

• Experience in subscription, food, or CPG
• Hands‑on exposure to AI visibility tools (e.g., Profound, Semrush AI toolkit)
• Agency background supporting DTC brands

Why this role

• Own the full search picture as paid, organic, and AI discovery converge, and shape how ButcherBox shows up across all three
• Build GEO expertise alongside an experienced specialist partner, without starting the program from zero
• Health: medical, dental, vision, and life insurance, an employer‑funded HSA, and short & long‑term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Other: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more

ButcherBox is an equal opportunity employer committed to fostering a diverse, inclusive environment at all steps in the hiring process. Every qualified applicant will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are happy provide reasonable accommodations during our hiring process. Please click here if you need to request an accommodation for your interview.

ButcherBox does not use artificial intelligence (AI) tools in any part of our hiring process. If you would like more information about how your data is processed, please contact us.