Editor & Copywriter: Packaging & AI-Driven Digital Copy

Self Money Care; Glen Allen, Northern (VA, KY); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental, and vision coverage

401(k) plan with immediate vesting

Profit sharing program

Paid vacation and holidays

Charitable day

Summer hours

Employee discounts on Hamilton Beach

Job summary

Hamilton Beach Brands is seeking an Editor/Copywriter to lead the strategy, creation, editing and proofreading of our direct-to-consumer and direct-to-market content. In this hybrid role, you will balance physical collateral needs with modern digital strategy.

A majority of your time will be dedicated to writing compelling packaging and product launch kit content, while the remaining work will focus on strategic digital copy.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising or Communications with 3+ years of professional copywriting, editing and content strategy experience preferred in the Consumer/Home goods sector.
• Hands‑on experience writing packaging collateral and structuring product listings for major e‑commerce platforms.
• Demonstrated understanding of Generative Engine Optimization (GEO), modern search engine best practices, and AI‑driven discoverability.
• Exceptional skill in adapting and protecting distinct brand voices across a broad portfolio of parent brands and sub‑brand collections.
• Expert‑level editing and proofreading capabilities with strict attention to detail regarding house style guides (AP/Chicago), trademark enforcement, and legally substantiated claims.
• Experience with Apple computers and Adobe Creative Suite/InDesign software. Typing skills of 50-100 WPM are required.

Responsibilities

• Lead the copy strategy and creation for product launch kits and physical packaging collateral. You will translate complex product specs into high-converting copy that maximizes sell-through on physical shelves and major e-commerce storefronts.
• You will seamlessly write messaging across all brand tiers, maintaining distinct voices for Hamilton Beach, CHI, Clorox Home Appliance, Lotus, and HealthBeacon.
• Leverage GEO and AI literacy to structure and optimize digital channel copy, crafting high-converting content for digital tiles, campaigns, social, web copy and video scripts.
• Serve as the final gatekeeper for tone, grammar, and house style across all packaging and digital collateral, ensuring trademark compliance and legally substantiated claims.

Skills

Packaging copywriting

Digital copywriting

AI literacy

SEO / GEO knowledge

Brand voice adaptation

Editing & proofreading

Typing 50-100 WPM

Apple Mac proficiency

Education

Bachelor’s or Master’s degree in Marketing/Advertising/Communications

Tools

Adobe InDesign

Adobe Creative Suite

Job description

Hamilton Beach Brands is seeking an Editor/Copywriter to lead the strategy, creation, editing and proofreading of our direct-to-consumer and direct-to-market content. In this hybrid role, you will balance physical collateral needs with modern digital strategy.

A majority of your time will be dedicated to writing compelling packaging and product launch kit content, while the remaining work will focus on strategic digital copy.