Editor & Copywriter: Packaging, Digital SEO & GEO

Hamilton Beach Brands, Inc.; Glen Allen (VA); On-site; USD 68,000 - 82,000; Full time

Job summary

Hamilton Beach Brands, Inc. is seeking an Editor/Copywriter in Glen Allen, VA to lead the strategy, creation, editing and proofreading of direct-to-consumer content.

This hybrid role balances physical packaging with digital strategy, focusing on compelling packaging copy while optimizing digital presence for AI discovery. You will manage product launch kits, ensure trademark compliance, and collaborate with Legal, Creative, and Marketing teams to deliver error-free, high-converting content

Qualifications

• Bachelor’s or Master’s in Marketing, Advertising or Communications with 3+ years of copywriting experience.
• Experience packaging collateral and structuring product listings for major e-commerce platforms.
• Strong understanding of GEO and AI-driven discoverability.
• Ability to adapt brand voices across multiple brands.
• Meticulous editing and proofreading with AP/Chicago style.

Responsibilities

• Lead copy strategy for product launches and packaging collateral.
• Develop digital copy optimized for AI and search visibility.
• Ensure tone, grammar, and house style across all materials.
• Collaborate with Creative, Digital Marketing, and Legal teams.

Skills

Copywriting

Editing

Content strategy

Brand voice

AI literacy

Packaging writing

E-commerce writing

AP/Chicago style

Education

Bachelor’s or Master’s degree in Marketing, Advertising or Communications

Tools

Adobe Creative Suite

InDesign

Job description

Hamilton Beach Brands, Inc. is seeking an Editor/Copywriter in Glen Allen, VA to lead the strategy, creation, editing and proofreading of direct-to-consumer content.

This hybrid role balances physical packaging with digital strategy, focusing on compelling packaging copy while optimizing digital presence for AI discovery. You will manage product launch kits, ensure trademark compliance, and collaborate with Legal, Creative, and Marketing teams to deliver error-free, high-converting content