Editor & Copywriter (Hybrid) — Packaging & AI-Driven Copy

Hamilton-Beach-Brands,-Inc.; Glen Allen (VA); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Company HSA contributions

401(k) plan with immediate vesting

Profit sharing program

Paid vacation & holidays

Summer hours

Employee discounts

Job summary

Hamilton Beach Brands, Inc. in Glen Allen, VA seeks an Editor/Copywriter to lead packaging copy and product launch content while shaping digital copy strategy.

The hybrid role balances physical collateral with online optimization, leveraging AI literacy and GEO to boost discoverability across brand sites and retailers. The ideal candidate has a marketing/communications degree and 3+ years of writing/editing experience, with strongEditing, branding, and compliance skills and a collaborative

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising or Communications (or related) with 3+ years of professional copywriting, editing and content strategy experience preferred in the Consumer/Home goods sector.
• Hands-on experience writing packaging collateral and structuring product listings for major e-commerce platforms.
• Demonstrated understanding of Generative Engine Optimization (GEO), modern search engine best practices, and AI-driven discoverability.
• Exceptional skill in adapting and protecting distinct brand voices across a broad portfolio of parent brands and sub-brand collections.
• Expert-level editing and proofreading capabilities with strict attention to detail regarding house style guides (AP/Chicago), trademark enforcement, and legally substantiated claims.

Responsibilities

• Lead the copy strategy and creation for product launch kits and physical packaging collateral, translating specs into high-converting copy for physical shelves and major e-commerce storefronts.
• Leverage AI literacy and GEO to craft digital content for tiles, campaigns, social, web copy and video scripts for maximum AI and search discoverability.
• Serve as final gatekeeper for tone, grammar, and house style across packaging and digital collateral, ensuring trademark compliance and legal accuracy.
• Collaborate with Creative, Digital Content, Digital Marketing, and Legal teams to manage project timelines and unified execution across channels.

Skills

AI literacy

Copywriting

Editing

Packaging copy

E-commerce

Digital strategy

Tech-savvy

Education

Bachelor’s or Master’s degree in Marketing/Advertising/Communications

Tools

Apple computers

Adobe Creative Suite/InDesign

Job description

Hamilton Beach Brands, Inc. in Glen Allen, VA seeks an Editor/Copywriter to lead packaging copy and product launch content while shaping digital copy strategy.

The hybrid role balances physical collateral with online optimization, leveraging AI literacy and GEO to boost discoverability across brand sites and retailers. The ideal candidate has a marketing/communications degree and 3+ years of writing/editing experience, with strongEditing, branding, and compliance skills and a collaborative