Editor & Copywriter — Packaging & AI-Driven Digital Copy

Hamilton Beach Brands Inc.; Glen Allen (VA); Hybrid; USD 68,000 - 82,000; Full time

Benefits offered by this job

Hybrid work schedule

Medical, dental, and vision coverage

Company HSA contributions

401(k) plan with immediate vesting

Profit sharing program

Paid vacation, holidays, and a paid慈善日

Job summary

Hamilton Beach Brands, Inc. is seeking an Editor/Copywriter to lead strategy, creation, editing and proofreading of packaging and digital content. This hybrid role balances physical collateral with digital optimization, focusing on product launch kits and high-converting packaging copy.

The ideal candidate has 3+ years in consumer/home goods copywriting, with strong AI literacy and GEO expertise, and can maintain voice across multiple brands including Hamilton Beach, CHI, Lotus and more.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising or Communications (or related) with 3+ years of professional copywriting, editing and content strategy experience.
• Hands-on experience writing packaging collateral and structuring product listings for major e-commerce platforms.
• Demonstrated understanding of Generative Engine Optimization (GEO), modern search engine best practices, and AI-driven discoverability.
• Exceptional skill in adapting and protecting distinct brand voices across a broad portfolio of parent brands and sub-brand collections.

Responsibilities

• Lead copy strategy and creation for product launch kits and packaging collateral, translating specs into high-converting copy.
• Structure digital channel copy with GEO in mind, crafting content for digital tiles, campaigns, social, web, and video scripts.
• Enforce tone, grammar, and house style; ensure trademark compliance and legally substantiated claims.
• Collaborate with Creative, Digital Content, Digital Marketing and Legal teams to manage projects and timelines.

Skills

Copywriting

Editing

Content strategy

AI literacy

Brand voice adaptation

Education

Bachelor’s or Master’s in Marketing/Advertising/Communications

Tools

Adobe Creative Suite

InDesign

Job description

Hamilton Beach Brands, Inc. is seeking an Editor/Copywriter to lead strategy, creation, editing and proofreading of packaging and digital content. This hybrid role balances physical collateral with digital optimization, focusing on product launch kits and high-converting packaging copy.

The ideal candidate has 3+ years in consumer/home goods copywriting, with strong AI literacy and GEO expertise, and can maintain voice across multiple brands including Hamilton Beach, CHI, Lotus and more.