Ecommerce Web Development Specialist

Packers; Green Bay (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

The Packers seek an Ecommerce Web Development Specialist to oversee the Packers Pro Shop site daily and drive long-term enhancements. You will work with internal and external teams to create rich, interactive experiences and execute digital initiatives that boost engagement and revenue.

Responsibilities include managing multiple sites, CMS content, analytics insights, and collaboration across brand, marketing, design, IT, and operations.

Qualifications

• Bachelor’s degree in computer science or related field required.
• 3–5 years of related experience.
• Expert knowledge of HTML, CSS, PHP and JavaScript.
• Advanced experience with CMS, analytics and SEO.
• Proficient with A/B testing, content strategies and analytics.

Responsibilities

• Develop, manage and maintain the Packers Pro Shop and related websites.
• Publish content and maintain brand standards using a CMS (Magento).
• Monitor site performance with analytics and provide actionable insights.
• Plan and execute digital initiatives to boost engagement and revenue.
• Collaborate with brand, marketing, IT, and external partners.
• Lead development roadmaps and marketing briefs.
• Research and test new web/ecommerce technologies and features.
• Ensure accessibility across devices and platforms.

Skills

HTML

CSS

PHP

JavaScript

Adobe Analytics

SEO

A/B testing

CMS

Google Analytics

Project coordination

Education

Bachelor’s degree in computer science or related field

Tools

Magento

Basecamp

Trello

Counterpoint

Attentive

Zonos

Adobe Creative Suite

Adobe Analytics

Job description

Job Summary:

The Ecommerce Web Development Specialist oversees the Packers Pro Shop website daily operations and long-term enhancements. They will work closely with internal and external teams to develop enriched, interactive user experiences across all digital platforms. This position is responsible for the planning and execution of digital initiatives that enhance customer engagement and drive revenue.

Job Responsibilities:

• Develop, manage, and maintain the Packers retail websites, including but not limited to the Packers Pro Shop, International Packers Pro Shop, and in-suite game day website.
• Schedule and publish creative content while maintaining brand standards with themes and layouts in content management system (Magento).
• Monitor and analyze overall site performance and promotional events through Adobe Analytics to provide insights and opportunities to cross-functionality teams.
• Manage, build, and launch promotions based on marketing calendar, analyzing/reporting results
• Oversee all site updates; add tickets in Basecamp, manage approval process, perform regression testing, and communicate with vendor partners and internal teams.
• Collaborate with all facets of business including brand, marketing, design, customer service, warehouse and IT to gather and refine specifications based on user experience needs.
• Create development roadmaps and marketing strategy briefs.
• Research, A/B test, track and understand new web, API, and ecommerce technologies. Add new features and update existing functionality based on statical analysis.
• Optimize top performing, unproductive and failed internal searches and enhance web content with SEO best practices.
• Develop expertise in all team’s essential programs such as Adobe (Magento, Analytics, Target), Counterpoint, Attentive, Basecamp, Trello, Zonos, etc
• Ensure websites are accessible across all platforms and device types.
• Provide direction to Ecommerce Marketing Intern.
• Monitor site stability and daily operations.
• Ability to work flexible schedule including nights, weekends, gamedays, holidays, and special events
• Other duties as assigned.

Qualifications:

• Bachelor’s degree in computer science or related field required.
• Minimum of 3-5 years of related experience required.
• Expert knowledge in HTML, CSS, PHP, and JavaScript.
• Advanced experience with content management systems, website design principles, digital workflow tools, Google/Adobe analytics, SEO, and other social/digital platforms.
• Expertise in web best practices including content strategies, A/B testing, customer segmentation, and analytics/performance management.
• Knowledge in Adobe Creative Suite a plus.
• Able to manage multiple tasks simultaneously and workload effectively.
• Strong technical, analytical problem solving, communication and time management skills.
• Ability to lead others, work well on a team and create positive working relationships with outside partners.
• Creative thinker with critical analysis, problem-solving skills, and keen attention to detail.

Physical Demands and Work Environment:

• Ability to sit for extended periods of time.
• Ability to remain in a stationary position for periods of time.
• Ability to focus on projects for periods of time.
• Occasionally lift and carry up to 25 pounds.
• Operates in a professional office environment.
• Role routinely uses standard office equipment.

Travel:

No travel is expected for this position.

SUPERVISES:

This position has no supervisory responsibilities.

SUPERVISED BY:

Ecommerce Manager

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

This job description has been approved by management. This job description is not designed to cover or contain a comprehensive listing, and duties and responsibilities may change at any time with or without notice.