Ecommerce Site Discovery & Optimization Manager

Coach

New York (NY)

On-site

USD 100,000 - 115,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(K)

Paid parental leave

Commuter benefits

Disability insurance

Tuition assistance

Job summary

Coach is seeking a Manager, Site Innovation & Operations for NA Ecommerce to lead a best-in-class product discovery experience. You will partner with Digital Product, Design, UX, and Ecommerce teams to deliver a seamless path to purchase and improve findability, engagement, and conversion.

Responsibilities include shaping the discovery roadmap, leading Search/PLP/Navigation initiatives, and delivering end-to-end discovery programs with data-driven optimization and stakeholder alignment.

Qualifications

Bachelor's degree and 5+ years of professional experience in Ecommerce, Digital Merchandising, Digital Product, or a related field.
Passion for Ecommerce, with a strong understanding of the digital commerce landscape and competitive trends.
Exceptional attention to detail, accuracy, and a continuous learning mindset.
Strong verbal and written communication skills, with a collaborative, team-oriented approach.
Ability to adapt to changing priorities and effectively organize, prioritize, and manage multiple projects simultaneously.
Proven ability to build relationships and collaborate with cross-functional partners at all levels of the organization.
Strong analytical, critical thinking, and problem-solving skills.
Advanced Excel skills, including experience with VLOOKUPs, PivotTables, and data analysis.
Proficiency with Google Analytics and Tableau, with a solid understanding of Ecommerce and digital performance KPIs.

Responsibilities

Influence and contribute to the product discovery innovation roadmap, workstreams, and execution plans.
Shape and drive the discovery roadmap, ensuring alignment with business priorities and customer needs.
Lead Search, PLP, and Navigation innovation initiatives to enhance conversion, engagement, and product findability.
Own the end-to-end delivery of discovery initiatives, ensuring adherence to timelines, quality standards, and successful implementation. (BAT)
Continuously evaluate the customer journey to identify friction points and opportunities to improve the discovery experience.
Drive performance through data-driven insights and ongoing optimization of the discovery experience.
Own reporting and analysis of discovery performance, translating insights into actionable recommendations.
Leverage customer behavior data, consumer insights, and competitive analysis to inform strategy and identify growth opportunities.
Conduct regular competitive benchmarking to support innovation and roadmap development.
Lead test-and-learn initiatives to continuously optimize product discovery experiences.
Drive cross-functional execution to deliver scalable, customer-centric discovery solutions.
Partner closely with Digital Product, Ecommerce, UX, and Testing teams to ensure alignment and successful delivery.
Influence stakeholders to align on priorities and drive customer-first outcomes while ensuring clarity, ownership, and accountability across teams.
Communicate strategy, insights, progress, risks, and dependencies clearly and effectively to stakeholders.