Ecommerce SEO & AI Optimization Lead

JD Finish Line; Boulder (CO); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Sick leave

Parental leave

Company paid time off

Job summary

JD Finish Line seeks an experienced Technical E-commerce SEO Manager to drive organic search strategy across jdsports.com and finishline.com. You will own technical SEO, on-page optimization, content, and local presence while guiding GEO and AI-driven initiatives across platforms.

You will manage a team, collaborate with web development, product, and merchandising to embed SEO into workflows and measure impact on revenue and traffic.

Qualifications

• 4+ years of hands-on e-commerce SEO on large-scale sites with faceted navigation

Responsibilities

• Maintain site health, canonicalization at scale, CWV across large product catalogs
• Write technical tickets and embed SEO into release cycles with engineering
• Perform keyword research and map intent for core categories and products
• Develop AI search strategies to maximize brand visibility and retrieval quality
• Own content hub strategy from ideation to publication and drive high-intent content
• Oversee Google Business Profiles, local citations and store-locator performance
• Translate SEO requirements into revenue impact and secure cross-functional support
• Lead, mentor and manage direct reports with clear KPIs and growth plans
• Own organic performance reporting and executive dashboards

Skills

E-commerce SEO

Technical SEO

Team leadership

AI/LLM in SEO

GEO tracking tools

Tools

Conductor Intelligence

RioSEO

Local Manager

Job description

JD Finish Line seeks an experienced Technical E-commerce SEO Manager to drive organic search strategy across jdsports.com and finishline.com. You will own technical SEO, on-page optimization, content, and local presence while guiding GEO and AI-driven initiatives across platforms.

You will manage a team, collaborate with web development, product, and merchandising to embed SEO into workflows and measure impact on revenue and traffic.