Ecommerce Marketing Strategist—SEO, PPC & Content

Wurth USA Inc.; Ramsey (NJ); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical Insurance

401(k) Plan

Paid Time Off

Tuition Reimbursement

Employee Discount Program

Parental Leave

Job summary

Würth USA Inc. is seeking an eCommerce Marketing Specialist to shape its digital presence. The role blends digital marketing, product content optimization, and SEO/SEM strategy, managing product listings, online campaigns, and site performance.

You will collaborate with marketing, IT, product management, and sales teams, with occasional ride-alongs to understand customer needs and industry trends. A 3–5 year track record in eCommerce/digital marketing is preferred.

Qualifications

• Bachelor’s degree in marketing, Communications, or equivalent experience.
• 3–5 years in eCommerce, digital marketing, or product content management.
• Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.
• Strong writing and communication skills.
• Understanding of SEO best practices (HTML, CSS, site structure).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).
• Analytical mindset with data-driven decision making.
• Video editing and photography experience a plus.
• Familiarity with SAP Hybris is a plus.

Responsibilities

• Manage online sales operations and strategies to increase traffic, conversions, and revenue.
• Oversee eCommerce operations including product listings, descriptions, images, and pricing.
• Monitor and analyze KPIs such as sales, website traffic, and conversion rates.
• Coordinate with supply chain, merchandising, and fulfillment teams.
• Collaborate with customer service to improve post-purchase support.

Skills

eCommerce marketing

Content optimization

SEO/SEM

PPC campaigns

Copywriting

Data analytics

Education

Bachelor’s degree in marketing or communications

Tools

HubSpot

Google Ads

Google Analytics

SEO tools

HTML/CSS

Adobe Creative Suite

SAP Hybris

Job description

Würth USA Inc. is seeking an eCommerce Marketing Specialist to shape its digital presence. The role blends digital marketing, product content optimization, and SEO/SEM strategy, managing product listings, online campaigns, and site performance.

You will collaborate with marketing, IT, product management, and sales teams, with occasional ride-alongs to understand customer needs and industry trends. A 3–5 year track record in eCommerce/digital marketing is preferred.