Ecommerce Product Manager

Steinhafels Furniture; Waukesha (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Steinhafels Furniture seeks an Ecommerce Product Manager to lead the website as the operational head, defining and executing a roadmap that enhances UX, increases conversions, and grows revenue. You will collaborate with marketing, merchandising, IT, and external Shopify developers to deliver a seamless shopping experience.

Responsibilities include prioritizing features, guiding the Ecommerce team, and shaping testing/optimization with data-driven decisions across the tech stack and

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of product management experience in a B2C ecommerce environment.
• Hands-on experience configuring Shopify is a plus.
• Proficiency in GA4 and heatmapping tools and split-testing methodologies.
• Ability to translate business needs into clear technical specs and design informed UX.

Responsibilities

• Define, manage, and execute the product roadmap for the B2C site, balancing quick wins with long-term initiatives.
• Own ecommerce performance and set priorities based on revenue, conversion rate, AOV, and customer behavior.
• Provide guidance to Ecommerce team and related departments to align roles and responsibilities.
• Establish testing and optimization strategy using data to prioritize opportunities and measure results.
• Oversee tech stack including theme architecture, apps, integrations (ERP/CRM), and merchandising tools.

Skills

Product management

UX design

GA4

Heatmaps

A/B testing

Shopify

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Shopify

Google Analytics 4

Hotjar

Job description

The Ecommerce Product Manager serves as the operational leader for Steinhafels website. You will be responsible for defining, prioritizing, and executing features that improve user experience (UX), increase conversion rates, and drive revenue growth. The position collaborates closely with marketing, merchandising, IT and external Shopify developers to deliver a seamless shopping experience.

Specific Duties:

• Define, manage, and execute the product roadmap for our B2C site, balancing quick wins with long-term strategic initiatives
• Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other key performance indicators.
• Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilities
• Establish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
• Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising tools
• Drive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisions
• Help support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code
• Address unique challenges such as shipping, creating intuitive product variants (fabrics, sizes, finishes), and enhancing high-consideration visual tools (e.g., 3D view, AR, or room planners)

Position Requirements:

• Requires a bachelor's degree in marketing or related field and a minimum of 5+ years of product management experience, specifically within a B2C ecommerce environment
• Prior hands on experience managing and configuring Shopify a plus
• Proficiency in Google Analytics 4 (GA4), heatmapping tools and split-testing methodologies
• Proven ability to translate business needs into clear technical specs
• Experience in UX design best practices and understanding of consumer behavior in digital retail