Ecommerce & Performance Marketing Manager

HYFIX; Santa Clara (CA); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

401(k) with company matching

Health, dental, and vision insurance

Dynamic startup environment

Job summary

HYFIX is seeking an Ecommerce & Performance Marketing Manager to drive digital advertising, ecommerce and lead generation across Google Ads, Meta, Shopify, and HubSpot. This in-person role in Santa Clara is full-time and hands-on.

You will manage campaigns end-to-end, optimize bidding, and build dashboards to measure ROAS, CAC, and revenue growth in a fast-moving startup environment.

Qualifications

• 4+ years in hands-on digital marketing or ecommerce.
• Strong experience in Google Ads and Meta Ads management.
• Experience with ecommerce funnels, GA4, and conversion tracking.
• Ability to analyze data and make data-driven decisions.
• Excellent written and verbal communication.

Responsibilities

• Plan and optimize paid search across Google Ads, Shopping, and YouTube.
• Manage Meta ads across Facebook and Instagram and budgets.
• Oversee Shopify storefronts including products, pricing, and promotions.
• Develop lead capture, landing pages, and email nurturing in HubSpot.
• Build dashboards and reports to track ROAS, CAC, and pipeline.
• Collaborate with sales to optimize handoffs and measurement.

Skills

Digital marketing

Performance marketing

Ecommerce optimization

Campaign management

Data-driven decision making

Budget management

A/B testing

Tools

Google Ads

Meta Ads

Shopify

HubSpot

Google Analytics 4

Job description

Ecommerce & Performance Marketing Manager

Work Location: In-Person | Full-time | Relocation not offered

About HYFIX

HYFIX Spatial Intelligence is building the next generation of autonomous drones and robotic systems designed to operate in dynamic, unstructured outdoor environments. Our technology combines advanced robotics, spatial intelligence, and our proprietary RTK positioning technology to enable highly precise, scalable solutions across landscaping, mapping, and property maintenance. We are a fast-growing technology company focused on transforming how work gets done in the physical world through intelligent automation.

About the Role

We are seeking a hands on Digital Performance Manager to manage and optimize our digital advertising, ecommerce, and lead generation activities across Google Ads, Meta, Shopify, and HubSpot.

This position will be responsible for driving measurable results from our digital marketing investment. The ideal candidate understands the complete customer journey, from the first advertisement or website visit through lead capture, nurturing, conversion, and purchase.

This is a hands on role. The Digital Performance Manager will personally manage campaigns, monitor performance, maintain marketing systems, analyze results, and continuously improve conversion rates and return on advertising spend.

Responsibilities

Paid Digital Advertising

• Manage Google Ads, including Search, Shopping, Performance Max, Display, YouTube, and remarketing campaigns
• Manage Meta advertising across Facebook and Instagram
• Build, launch, monitor, and optimize campaigns directly within the advertising platforms
• Manage advertising budgets and allocate spend based on performance
• Develop audience targeting, retargeting, and customer acquisition strategies
• Coordinate advertising creative, messaging, and promotional offers
• Conduct ongoing testing of advertisements, audiences, landing pages, and offers
• Monitor campaign performance and make timely adjustments to improve results
• Manage HubSpot as a central platform for marketing leads and customer acquisition
• Build and maintain lead capture forms, landing pages, lists, workflows, and marketing automation
• Create and manage email campaigns and automated lead nurturing sequences
• Establish and maintain lead lifecycle stages, lead sources, and campaign attribution
• Ensure leads generated through Google Ads, Meta, website forms, trade shows, and other marketing activities are properly captured and tracked in HubSpot
• Build lead segmentation and retargeting audiences based on customer behavior and lifecycle stage
• Monitor the progression of leads from initial inquiry through qualified opportunity and customer conversion
• Maintain data quality and proper tracking within HubSpot
• Work with the sales team to improve marketing and sales handoff processes
• Develop HubSpot dashboards and reports to measure lead generation, conversion, campaign performance, and marketing ROI

Shopify & Ecommerce

• Manage day to day Shopify ecommerce operations
• Create and update products, collections, pricing, promotions, and discount codes
• Build and optimize product pages and ecommerce landing pages
• Coordinate new product launches and promotional campaigns
• Monitor the customer journey from advertisement through checkout
• Identify opportunities to improve Shopify conversion rates and reduce cart abandonment
• Ensure product information, pricing, inventory, and promotional offers are accurate
• Manage integrations between Shopify and applicable marketing and analytics platforms

Analytics & Performance

Own marketing performance reporting across Google Ads, Meta, Shopify, HubSpot, and Google Analytics

• Implement and maintain accurate conversion and attribution tracking
• Build dashboards that provide management with clear visibility into marketing performance
• Analyze the complete customer acquisition funnel to identify where prospects are converting or dropping off
• Track and report key performance indicators, including:
• Revenue attributed to advertising
• Lead to customer conversion rate
• Marketing sourced pipeline and revenue
• Provide regular reporting that explains what happened, why performance changed, and what actions should be taken to improve results

Qualifications

• 4+ years of hands‑on digital marketing, performance marketing, or ecommerce experience.
• Strong hands‑on experience managing Google Ads.
• Strong hands‑on experience managing Meta Ads across Facebook and Instagram.
• Experience managing meaningful advertising budgets.
• Strong understanding of ecommerce conversion funnels.
• Experience with Google Analytics 4 and conversion tracking.
• Ability to analyze campaign performance and make data‑driven decisions.
• Experience with Google Merchant Center and product feeds preferred.
• Experience with email marketing and customer remarketing is a plus.
• Strong written communication skills.
• Comfortable working in a fast‑moving environment where priorities can change quickly.

What Success Looks Like

This position will be measured primarily on business results rather than impressions or clicks.

Key measures of success include:

• Increasing qualified leads and ecommerce sales
• Improving ROAS and overall advertising efficiency
• Reducing customer acquisition cost (CAC) and cost per qualified lead
• Improving lead‑to‑customer and Shopify conversion rates
• Increasing marketing‑sourced pipeline and revenue
• Ensuring HubSpot lead data is accurate and leads are properly tracked from source through conversion
• Successfully executing product launches and promotional campaigns
• Providing management with clear, actionable performance reporting
• 401(k) with company matching
• Health, dental, and vision insurance
• Dynamic startup environment