Performance Marketing Manager

Rustic & Main; Huntersville (NC); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Remote work options

Competitive compensation

Job summary

Rustic & Main in Huntersville/Charlotte, NC is seeking a hands-on Paid Media Lead to own paid acquisition and site performance with real budget and accountability.

You will own Google Ads, Meta Ads, and Pinterest Ads end-to-end, plus SEO, CRO, and landing-page optimization, and you’ll report ROAS and MER while collaborating with internal and freelance creatives.

This is a senior role with full ownership of one brand and a mix of on-site work with some remote flexibility.

Qualifications

• 3+ years hands-on paid media with ownership of accounts.
• Proven results on Google, Meta, and Pinterest for DTC/e-commerce.
• Experience with high-AOV campaigns and paid budgets.
• Ability to discuss spend levels and outcomes with numbers.

Responsibilities

• Own paid media channels end-to-end (Google Ads, Meta Ads, Pinterest).
• Own SEO and CRO strategies and site optimization.
• Manage budgets, ROAS, and reporting.
• Create creative briefs and plan testing.
• Ensure accurate measurement and avoid vanity dashboards.
• Collaborate with internal and freelance creatives.

Skills

Paid media

Google Ads

Meta Ads

Pinterest Ads

SEO

CRO

Shopify

GA4

Analytics

Tools

Shopify

GA4

Job description

Rustic & Main | Full-time | On-site in Huntersville / Charlotte, NC, with some remote work available | Reports to Founder

The Role

You own paid acquisition and the performance of the site that converts it. Google Ads (including Performance Max and Shopping), Meta Ads (including Advantage+), and Pinterest Ads are yours end to end — strategy, structure, creative brief, budget, testing, and ROAS. You also own SEO and conversion-focused website optimization so paid traffic is not wasted on a weak page.

This is not an agency seat and not a junior “learn with us” role. You will be the in‑house owner of paid media for a story-driven, handcrafted jewelry brand on Shopify. One brand. Real budget. Full accountability.

What You Will Own

• Google Ads: Search, Shopping, Performance Max — structure, bidding, feed quality, and scaling
• Meta Ads: Advantage+, catalog, creative testing cadence, audience strategy, and spend allocation
• Pinterest Ads: campaign strategy, creative fit, and profitable scale
• Budget ownership, pacing, and weekly / monthly ROAS and contribution reporting
• SEO: technical hygiene, on‑page, content priorities, and organic growth that compounds paid
• Website optimization: landing pages, PDP conversion, tracking, and tests that lift conversion rate
• Creative briefs and test plans for ads and landing pages; work with internal / freelance creative
• Clean measurement: GA4, Shopify, platform data, and honest attribution — not vanity dashboards

Who This Is For

• 3+ years hands‑on paid media, with real ownership of accounts — not assisting them
• Proven results on Google, Meta, and ideally Pinterest for DTC / e‑commerce, preferably high‑AOV
• You have run meaningful monthly spend and can talk specifically about what you did to the numbers
• You can do competent SEO and CRO without a specialist sitting next to you
• You want W‑2 ownership of one brand, not a book of clients or a freelance stack
• You write and speak clearly. You ship. You do not hide behind jargon

What This Is Not

• A training seat, coordinator role, or “digital marketing generalist” who dabbles in ads
• An agency account‑manager role dressed up as in‑house
• A freelance / contractor / 1099 arrangement, or a fully remote role
• A brand / social / content job with paid ads on the side

Nice to Have

• Jewelry, luxury, bridal, or other high‑consideration DTC categories
• Klaviyo / email and SMS: you can keep campaigns and flows moving. This is not a full lifecycle‑email seat. Email may be an interim duty until it is staffed separately
• Experience briefing and iterating performance creative at a weekly cadence
• Triple Whale, Northbeam, or similar

How We Hire

We will ask for specific account ownership, spend levels, and results — not a portfolio of logos. Expect a working conversation on PMax, Advantage+, feed quality, and how you decide where the next dollar goes. If you cannot talk about your own numbers, this is not the role.

Compensation: $95,000–$130,000 base, depending on experience, plus performance bonuses tied to hitting agreed metrics such as ROAS and MER (marketing efficiency ratio). Benefits discussed with qualified candidates. This is an on‑site role in Huntersville / Charlotte, NC, with some remote work available.