Growth-Focused Paid Search Specialist for eCommerce

Mavi North America; New York (NY); On-site; USD 65,000 - 110,000; Full time

Job summary

Mavi North America is seeking a Paid Search Marketing Specialist to drive incremental growth for our fashion eCommerce brands. Based in NYC, you will manage Google Ads, Microsoft Ads, and lower-funnel channels, collaborating with agencies and internal teams to optimize performance and attribution.

You will develop testing roadmaps, monitor KPIs like ROAS and MER, and influence media mix and budgets. This is a hands-on, growth-focused role requiring strong analytical and communication skills.

Qualifications

• 2-3 years of experience managing Google Ads and/or Microsoft Ads, either in-house or via agency.
• Experience with hands-on campaign management across Search, Shopping, and Performance Max campaigns.
• Experience working with or managing external agencies for paid search and performance marketing initiatives.
• Strong understanding of eCommerce paid search, digital customer journeys, and seasonal buying cycles.
• Ability to connect business objectives and merchandising priorities to media performance.
• Fluent in paid media KPIs, including ROAS, MER, CAC, NC ROAS, AOV, CTR, CPC, and conversion rate.
• Experience with reporting tools such as GA4, Looker Studio, Shopify, and attribution platforms including Triple Whale, Northbeam, or similar MTA solutions.

Responsibilities

• Own day-to-day performance of Google Ads, Microsoft Ads, and other lower-funnel channels through a mix of hands-on management and agency oversight.
• Serve as primary internal point of contact for paid search, providing strategic direction and accountability across brands.
• Manage campaigns directly where appropriate, including setup, optimization, reporting, and testing.
• Collaborate with external agencies on strategy, priorities, and performance expectations.
• Coordinate with marketing, merchandising, and creative teams to align campaigns with product priorities and calendars.
• Develop and manage testing roadmaps across campaign structure, bidding strategies, audiences, feeds, landing pages, and creative assets.
• Analyze performance and identify optimization opportunities across Search, Shopping, P Max, Demand Gen, and remarketing.
• Track KPIs like MER, ROAS, CAC, AOV, NC ROAS, revenue contribution, and platform attribution.

Skills

Paid media management

Google Ads

Microsoft Ads

Agency collaboration

GA4

Looker Studio

Shopify

Triple Whale

Criteo

eCommerce strategy

Tools

GA4

Looker Studio

Shopify

Triple Whale

Northbeam

Criteo

Job description

Mavi North America is seeking a Paid Search Marketing Specialist to drive incremental growth for our fashion eCommerce brands. Based in NYC, you will manage Google Ads, Microsoft Ads, and lower-funnel channels, collaborating with agencies and internal teams to optimize performance and attribution.

You will develop testing roadmaps, monitor KPIs like ROAS and MER, and influence media mix and budgets. This is a hands-on, growth-focused role requiring strong analytical and communication skills.