Ecommerce Marketing Specialist - Growth & CRO

TVH; Olathe (KS); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Onsite health clinic

Dollar-for-dollar 401(k) match

On-site preschool

Restaurant on-site

Hybrid work schedule

Job summary

TVH is seeking an eCommerce Marketing Specialist to drive digital engagement across Americas channels from our Olathe office. You will connect regional Marketing and Sales with global eCommerce, IT, and PXM partners, guiding homepage campaigns and merchandising while ensuring CMS updates are impactful.

You’ll lead CMS publishing, develop localized content for launches, and collaborate with IT on feature testing.

Qualifications

• Minimum of 2-4 years of experience in e-commerce marketing, digital merchandising, and on-site campaign execution.
• Strong proficiency in enterprise CMS platforms, with direct experience publishing and managing components in Drupal and/or WordPress.
• Familiarity with UAT and QA processes alongside technical or IT teams prior to feature go-lives.

Responsibilities

• Lead day-to-day CMS publishing to drive Americas sales targets, building promotional banners, custom landing pages, and merchandising features tailored to regional demand.
• Create and execute localized content and campaigns for product launches, promotions, and customer engagement.
• Publish and manage page layouts, reusable components, and brand consistency across CMS platforms (WordPress, Drupal, custom CMS).
• Collaborate with regional IT and eCommerce teams on UAT to validate front-end features, CMS components, and checkout updates before launch.
• Track, analyze, and report on regional website performance using GA4, Looker Studio, Tableau, and Mixpanel to guide CRO optimizations.
• Develop training materials and enablement guides for internal teams and customers.

Skills

CMS publishing

Drupal

WordPress

Web analytics

GA4

Looker Studio

Tableau

Mixpanel

UAT

Merchandising

Cross-functional collaboration

Documentation

Google Workspace

Microsoft 365

Tools

Drupal

WordPress

GA4

Looker Studio

Tableau

Mixpanel

Job description

TVH is seeking an eCommerce Marketing Specialist to drive digital engagement across Americas channels from our Olathe office. You will connect regional Marketing and Sales with global eCommerce, IT, and PXM partners, guiding homepage campaigns and merchandising while ensuring CMS updates are impactful.

You’ll lead CMS publishing, develop localized content for launches, and collaborate with IT on feature testing.