E-commerce Marketing Specialist

TVH Americas; Olathe (KS); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid work schedule

On-site health clinic

401(k) match

On-site preschool

Restaurant on site

Job summary

TVH Americas is seeking an analytical eCommerce Marketing Specialist in Olathe, KS (hybrid). You will drive digital customer engagement across Americas channels, manage homepage campaigns, and lead CMS updates in WordPress/Drupal, collaborating with Marketing, Sales, IT and PXM teams.

You will optimize digital journeys, partner with IT for UAT, analyze performance with GA4/Looker/Tableau/Mixpanel, and develop enablement materials for internal teams and customers.

Qualifications

• Minimum of 2–4 years in e-commerce marketing, digital merchandising and on-site campaign execution.
• Strong proficiency with enterprise CMS platforms, especially publishing and managing components in Drupal or WordPress.

Responsibilities

• Lead day-to-day CMS publishing to drive Americas sales targets and build banners, landing pages and merchandising features.
• Create and execute localized content and campaigns for product launches and promotions.
• Publish and manage page layouts, components and brand consistency across CMS platforms (WordPress, Drupal, custom CMS).
• Coordinate with IT/eCommerce teams on UAT to validate new front-end features and checkout updates before launch.
• Track and report regional website performance using GA4, Looker Studio, Tableau and Mixpanel to drive CRO improvements.
• Develop training materials and enablement guides for regional eCommerce offerings and new webshop features.

Skills

CMS Publishing

Drupal/WordPress

GA4 Analytics

Tools

GA4

Looker Studio

Tableau

Mixpanel

Job description

eCommerce Marketing Specialist

Full-time | Marketing | Location - Olathe, Kansas 66062

We are looking for an analytical and collaborative eCommerce Marketing Specialist to drive digital customer engagement across our Americas commercial channels. Reporting to the Advertising Manager, you will serve as an essential bridge connecting regional Marketing and Sales teams with global eCommerce, IT, and Product Experience (PXM) partners.

In this role, you will champion the digital customer journey - managing homepage campaigns, driving merchandising tactics, optimizing digital customer journeys, and representing in CMS updates and improvements. If you excel at turning commercial goals into high-converting digital experiences, we want to hear from you!

YOUR ROLE AND RESPONSIBILITIES

You’ll deliver short and long term projects that support the business strategy. This will involve:

• Lead day-to-day CMS publishing to drive Americas sales targets, building promotional banners, custom landing pages, and merchandising features tailored to regional customer demand.
• Create and execute localized content and campaigns for product launches, promotions, and customer engagement, in close collaboration with marketing teams.
• Serve as the primary web publisher across digital commerce sites, managing page layouts, reusable components, and brand consistency across CMS platforms (WordPress, Drupal, custom CMS).
• Partner with regional IT and eCommerce tech teams on User Acceptance Testing (UAT) to validate new front-end features, CMS components, and checkout updates prior to launch.
• Track, analyze, and report on regional website performance - including conversion rates, feature adoption, promotional lift, and customer engagement - using tools like GA4, Looker Studio, Tableau, and Mixpanel to recommend CRO optimizations.
• Develop training materials and enablement guides to enhance the understanding of regional eCommerce offerings and new webshop features for both internal commercial teams and customers.

HOW TO SUCCEED

We're looking for someone who can come up with simple solutions to complex problems. To join us you need:

• Minimum of 2-4 years of experience in e-commerce marketing, digital merchandising, and on-site campaign execution.
• Strong proficiency in enterprise CMS platforms, with direct experience publishing and managing components in Drupal and/or WordPress (experience with content migration or site redesigns is a plus).
• Familiarity participating in User Acceptance Testing (UAT) and QA processes alongside technical or IT teams prior to feature go-lives.
• Skilled in merchandising and corporate branding on websites.
• Solid analytical skills with experience monitoring web traffic, conversion funnels, and campaign performance using tools such as Google Analytics 4 (GA4), Looker Studio, Tableau, or Mixpanel.
• Proven experience creating clear documentation, quick-reference guides, and training materials to support internal teams and drive customer eCommerce adoption.
• Strong cross-functional collaboration skills
• Proficiency in modern productivity tools (Google Workspace, Microsoft 365) and project tracking software.

WHAT'S IN IT FOR YOU

You’ll be part of a people-centric culture, where your well-being matters. Our comprehensive package offers standard benefits such as medical, dental, and vision, plus unique benefits such as our onsite health clinic and our incredible dollar for dollar 401(k) match up to 6%. At our HQ, there's an on-site preschool, restaurant and where you can get active or enjoy our regular team get-togethers.

We also offer:

• Hybrid work schedule
• Opportunities for professional development, including access to LinkedIn Learning and many in-house/external training courses

PEOPLE ARE AT OUR HEART

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

ABOUT TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.

TVH is an Equal Opportunity Employer. TVH will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older.