E-commerce Marketing Specialist — CMS & CRO Leader

TVH Americas; Olathe (KS); Híbrido; USD 55.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work schedule

On-site health clinic

401(k) match

On-site preschool

Restaurant on site

Descripción de la vacante

TVH Americas is seeking an analytical eCommerce Marketing Specialist in Olathe, KS (hybrid). You will drive digital customer engagement across Americas channels, manage homepage campaigns, and lead CMS updates in WordPress/Drupal, collaborating with Marketing, Sales, IT and PXM teams.

You will optimize digital journeys, partner with IT for UAT, analyze performance with GA4/Looker/Tableau/Mixpanel, and develop enablement materials for internal teams and customers.

Formación

• Minimum of 2–4 years in e-commerce marketing, digital merchandising and on-site campaign execution.
• Strong proficiency with enterprise CMS platforms, especially publishing and managing components in Drupal or WordPress.

Responsabilidades

• Lead day-to-day CMS publishing to drive Americas sales targets and build banners, landing pages and merchandising features.
• Create and execute localized content and campaigns for product launches and promotions.
• Publish and manage page layouts, components and brand consistency across CMS platforms (WordPress, Drupal, custom CMS).
• Coordinate with IT/eCommerce teams on UAT to validate new front-end features and checkout updates before launch.
• Track and report regional website performance using GA4, Looker Studio, Tableau and Mixpanel to drive CRO improvements.
• Develop training materials and enablement guides for regional eCommerce offerings and new webshop features.

Conocimientos

CMS Publishing

Drupal/WordPress

GA4 Analytics

Herramientas

GA4

Looker Studio

Tableau

Mixpanel

Descripción del empleo

TVH Americas is seeking an analytical eCommerce Marketing Specialist in Olathe, KS (hybrid). You will drive digital customer engagement across Americas channels, manage homepage campaigns, and lead CMS updates in WordPress/Drupal, collaborating with Marketing, Sales, IT and PXM teams.

You will optimize digital journeys, partner with IT for UAT, analyze performance with GA4/Looker/Tableau/Mixpanel, and develop enablement materials for internal teams and customers.