Employer and Recruiting Brand Manager

Staffmark Group; Plano (TX); On-site; USD 75,000 - 107,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off

Job summary

Staffmark Group is seeking an Employer and Recruiting Brand Manager in Plano, TX. This on-site role focuses on building and promoting our employer brand across LinkedIn Life, Glassdoor, Indeed, and the careers site to attract talent in the DFW market.

You will launch a video program, collaborate with Corporate Communications, and measure success through reach, engagement, and application metrics. A 4+ year track record in recruitment marketing is required.

Qualifications

• Bachelor's degree required.
• 4+ years in recruitment marketing, employer brand, or social/content marketing with a hiring focus.
• Portfolio of short-form video and social content you planned, shot or edited.
• Experience auditing or improving employer brand channels such as LinkedIn and Glassdoor.
• Experience driving applications or leads through channels such as LinkedIn, job boards, social content or email.
• Hands-on experience with an applicant tracking system and recruiting CRM, ideally Greenhouse, including career page configuration, talent community or prospect nurture, and source tracking.
• Comfort coaching non-creators to show up on camera and post consistently.
• Strong writing and storytelling, plus basic video editing skills (CapCut, Descript or similar).
• A data-minded approach to tying content to hiring outcomes.
• Ability to work independently and build from scratch.

Responsibilities

• Review talent channels and deliver a prioritized fixes list.
• Update LinkedIn Life, Glassdoor, Indeed pages and ensure alignment with Corporate Communications.
• Set baselines for followers, site traffic, applications and ratings.
• Build and run employer brand campaigns targeting DFW talent.
• Support open roles with targeted content and promotion across channels.
• Drive qualified applicant flow while balancing volume and quality.
• Partner with recruiters to align campaigns with priority roles and talent pools.
• Grow a talent community and nurture programs via recruiting CRM.
• Collaborate on career page, job postings and ATS improvements for easier applications.
• Track source, CPA and conversion; adjust messaging to improve results.
• Launch a short-form video program on LinkedIn for recruiters and hiring managers.
• Create formats, scripts, filming kit and posting rhythm; coach on-camera presence.
• Build content calendar and content bank for recruiting posts; ensure alignment with company guidelines.
• Work with HR Culture to translate employee stories into external talent content.
• Report on reach, engagement, traffic, applications, CPA, conversions and recruiter feedback.
• Recommend next steps including paid media, events and tools with budget and ROI.

Skills

DFW Recruiting Market Knowledge

Experience launching content programs

Brand auditing and improvement

Education

Bachelor's Degree

Tools

Greenhouse

Job description

Job Title: Employer and Recruiting Brand Manager

Location: Plano, TX

Pay Rate: 66.00hr - 66.00hr

Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX.

Employer and Recruiting Brand Manager

Top Skills:

1. DFW Recruiting Market Knowledge
2. Experience launching content programs
3. Brand auditing and improvement

Responsibilities:

• Review our talent-facing channels - LinkedIn Life page, Glassdoor, Indeed, the careers site and search results - and deliver a prioritized list of fixes.
• Update our LinkedIn Life page and talent content presence, and claim and refresh our Glassdoor and Indeed profiles. (Note: our LinkedIn company brand page is owned by Corporate Communications; you will work closely with them to ensure talent content is aligned and complementary.)
• Set a baseline for followers, career site traffic, applications and ratings across talent channels.
• Build and run an employer brand awareness campaign targeting talent in the DFW market, centered on employee voices, life at the Plano office and our priority hiring needs.
• Support open roles with targeted content and promotion across relevant talent channels.
• Build and run programs that drive a strong flow of qualified applicants to our open roles, balancing volume with quality.
• Partner with recruiters to identify priority roles and talent pools, and align campaigns, messaging and spend to those priorities.
• Build and grow a talent community and nurture programs using our recruiting CRM.
• Partner with recruiting operations on career page, job posting and applicant tracking improvements that make it easier for candidates to find and apply to our roles.
• Track applicant source, cost per application and conversion, gather recruiter feedback on applicant quality, and adjust targeting and messaging to improve results.
• Launch a short-form video program on LinkedIn for recruiters and hiring managers, covering open roles, team culture and life in Plano.
• Create formats, script frameworks, a simple filming kit and a posting rhythm, and coach participants on showing up on camera consistently.
• Build a content calendar and shared content bank for recruiting-focused employee posts, and partner with Corporate Communications to ensure any employee social sharing aligns with existing company guidelines - they own that policy, you apply it to talent content.
• Partner with our HR Culture team to identify employee stories, culture moments and internal programs that translate well into external talent content.
• Report on reach, engagement, career site traffic, applications, cost per application, lead-to-application conversion, applicant quality and recruiter inbound against the baseline you set.
• Recommend next steps - including paid media, events and tools - with budget and expected return.

Requirements:

• Bachelors Degree
• 4+ years in recruitment marketing, employer brand, or social or content marketing with a hiring focus.
• A portfolio of short-form video and social content you planned, shot or edited.
• Experience auditing or improving employer brand channels such as LinkedIn and Glassdoor.
• Experience driving applications or leads through channels such as LinkedIn, job boards, social content or email.
• Hands-on experience with an applicant tracking system and recruiting CRM, ideally Greenhouse, including career page configuration, talent community or prospect nurture, and source tracking.
• Comfort coaching non-creators to show up on camera and post consistently.
• Strong writing and storytelling, plus basic video editing skills (CapCut, Descript or similar).
• A data-minded approach to tying content to hiring outcomes.
• Ability to work independently and build from scratch.

Preferred Skills:

• Experience running paid LinkedIn campaigns, search marketing (SEO or SEM) or email nurture programs.
• Event marketing experience, in person or virtual.
• Experience in tech, consumer electronics or a large enterprise.
• University or early-career marketing experience.
• DFW market knowledge.

Staffmark talent working with this client receive competitive compensation and a great benefits package!

Benefits Include:

• Medical
• Dental
• Vision
• 401k
• Paid Time Off, + more!

About Us

At Staffmark, we connect hardworking people with great companies, creating opportunities that make a lasting impact.

Staffmark is an equal opportunity employer. Allapplicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Staffmark offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Staffmark is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors. By applying, you consent to receive AI-generated and non-AI-generated calls, texts, or emails from Staffmark Group, its affiliates, and partners. Frequency varies and message/data rates may apply. Reply STOP to cancel or HELP for help.