Marketing Specialist

Kosmos; Boston (MA); On-site; USD 70,000 - 90,000; Full time

Job summary

A growing consumer products company in Massachusetts is seeking a Marketing Specialist to drive strategic growth initiatives. The role involves managing advertising campaigns, producing creative assets, and testing results across multiple platforms. Ideal candidates should have hands-on experience in digital marketing and ecommerce growth.

Qualifications

• 2+ years experience in ecommerce growth or digital marketing.
• Hands-on experience in managing creative production.
• Experience with paid digital campaigns on major platforms.

Responsibilities

• Manage and execute ecommerce go-to-market campaigns.
• Produce ad creative using influencers and design teams.
• Set up and launch paid digital marketing campaigns.

Skills

Digital Marketing

Ecommerce Growth

Creative Asset Management

Campaign Management

Social Media Management

Tools

Meta Ads

Google Ads

TikTok Ads

Reddit Ads

Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Marketing Specialist

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results.

Key Responsibilities:

• Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
• Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
• Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
• Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
• Manage and expand profitable affiliate and influencer relationships.
• Organic social media management and community moderation with intent to drive profitable traffic and awareness.
• Maintain marketing performance reports, documentation of results, insights, and best practices.
• Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

• Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
• Experience managing creative digital asset production with designers, influencers, and content creators.
• Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).