CPG Retail Marketing Lead - E-Commerce & Shelf Strategy

Jobtailor; Culver City (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a skilled marketer to own both digital and physical shelf strategies for a major consumer brand in Culver City, CA. The role focuses on optimizing PDPs across retail channels and managing the digital asset library.

You will collaborate with Key Account Managers to craft retailer-specific banners, emails, and in-store displays, coordinating assets for new product launches and influencer activations. A strong background in e-commerce asset management is essential.

Qualifications

• 3 to 5+ years of CPG brand marketing or retail merchandising experience.
• Bachelor's degree in Marketing.
• Deep familiarity with e-commerce asset management.
• Familiarity with PIM/syndication tools.
• MBA preferred.

Responsibilities

• Own the digital and physical shelf for a major consumer brand.
• Build and optimize above-the-fold and below-the-fold PDPs across retail channels.
• Oversee the digital asset library.
• Manage syndication networks like Syndigo.
• Work with Key Account Managers to create retailer-specific digital banners, email campaigns, and in-store displays.
• Coordinate go-to-market assets for new product rollouts and influencer activations.

Skills

CPG Brand Marketing

Retail Merchandising

E-Commerce Asset Management

PIM/Syndication Tools

Education

Bachelor's degree in Marketing

MBA

Tools

Syndigo

Job description

Jobtailor is seeking a skilled marketer to own both digital and physical shelf strategies for a major consumer brand in Culver City, CA. The role focuses on optimizing PDPs across retail channels and managing the digital asset library.

You will collaborate with Key Account Managers to craft retailer-specific banners, emails, and in-store displays, coordinating assets for new product launches and influencer activations. A strong background in e-commerce asset management is essential.