Marketing Specialist, Ecommerce

King & Prince Seafood Corporation; Massachusetts; On-site; USD 81,000 - 101,000; Full time

Job summary

Gorton’s in Gloucester, MA is seeking a Marketing Specialist to lead our growing Ecommerce business and develop a multi-year strategy for a best-in-class digital shelf.

You will work cross-functionally with agencies and internal teams, drive content across platforms like Salsify and Syndigo, and present monthly analyses to Senior Leadership. Candidates should have 4+ years in CPG marketing and strong analytical skills.

Qualifications

• Bachelor’s degree or higher required; MBA preferred.
• 4+ years in CPG brand management, digital marketing or Ecommerce content.
• Strong analytical and strategic skills; able to link strategies to plans.
• Proven ability to manage multiple projects in a dynamic environment.
• Excellent verbal and written communication skills.
• Experience with Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central and Circana is highly desired.

Responsibilities

• Lead Ecommerce business with multi-year strategy, content creation and monthly analysis.
• Collaborate with agencies to develop best-in-class Ecommerce content.
• Own syndicated Ecommerce content across digital shelves and platforms.
• Provide monthly deep-dive business analysis to Senior Leadership.
• Oversee the Gorton’s website and Merch store with external agency support.
• Review retailer scorecards and develop action plans with Sales.
• Serve as Marketing lead for Ecommerce customers (Instacart, Amazon).

Skills

CPG brand management

Digital marketing

Ecommerce content

Analytical thinking

Project management

Cross-functional collaboration

Verbal & written communication

Education

Bachelor’s Degree

MBA preferred

Tools

Salsify

Syndigo

NIQ BrandBank

Profitero

SupplierOne

Vendor Central

Circana

Job description

Be part of something BIG here at Gorton’s. With our iconic yellow slicker and catchy jingle, Gorton’s is reaching more households than ever! As the #1 brand within Frozen Prepared Seafood, we have a passion for the consumer and for growth. We are looking for equally passionate people to help us fulfill our mission of spreading the goodness of the sea.

Position Summary:

We are seeking a Marketing Specialist to join our Brand Development team leading our growing Ecommerce business. You will develop Gorton’s multi-year Ecommerce strategy, ensure a best-in-class digital shelf, and work cross-functionally and with multiple agency partners while driving the business forward for future growth.

Who you are:

• A resourceful go-getter who is self-motivated with an entrepreneurial mindset
• A leader with strong interpersonal skills and experience leading and collaborating with cross-functional teams
• A multifaceted thinker and doer, who is comfortable alternating between higher level strategy and tactical execution
• A curious mind, who enjoys learning and proactively seeking out new information to help us maintain our competitive advantage

What you’ll do:

• Lead Gorton’s Ecommerce business, including multi-year strategy development & execution, content creation, and monthly business analysis
• Partner with agencies to develop best-in-class Ecommerce content, staying abreast of the requirements within the rapidly evolving digital space
• Own syndication for Gorton’s Ecommerce content across our digital shelf, working within platforms such as Salsify, Syndigo, and others to ensure published content across Ecomm platforms is accurately reflected
• Conduct monthly in-depth business analysis; present findings and recommendations to Senior Leadership
• Serve as the lead for Gorton’s website (including our Merch store), working in partnership with external agency to ensure its optimization
• Conduct regular reviews of retailer scorecards and lead the development of recommended action plans, collaborating with Sales to address identified issues
• Serve as Marketing lead for various Ecommerce customers (i.e. Instacart, Amazon)

What you’ll need:

• Bachelor’s Degree level education or higher, MBA preferred
• 4+ years of work experience in CPG brand management, digital marketing or Ecommerce content role
• Demonstrated strong analytical and strategic skills: ability to link strategies and objectives to develop a plan
• Proven ability to effectively manage multiple projects in a dynamic environment
• Highly effective verbal and written communication skills
• Strongly desired: experience working within platforms such as Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central, and Circana
• Last, but not least: a positive attitude and desire to work alongside some pretty fantastic people!

Candidates must have permanent U.S. work authorization.

Pay Range: $80,640 - $100,800/Annual

Who we are:

Since 1849, America has trusted the Gorton’s fisherman. And for over 175 years, Gorton’s has trusted our employees to work with integrity, pursue their curiosity, respond with agility, work collaboratively, and be passionate about our mission. We provide an ocean of opportunity supported by our development and training programs, our generous benefits, work life balance, and the ability to make a difference. We invite you to join our national brand based along the shore of Gloucester, Massachusetts.

Gorton’s is an Equal Opportunity Employer

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.