Ecommerce & Marketing Director

R2 Global; Boston (MA); On-site; USD 153,000 - 187,000; Full time

Benefits offered by this job

Base salary up to $170,000

Performance based bonuses

Generous PTO (20 days per year)

Noble health insurance packages

Job summary

R2 Global is seeking an experienced ecommerce leader to own the online store's long-term evolution. You will manage product lifecycles, optimize CRO and UX, and drive A/B testing to improve AOV.

Key duties include building omnichannel strategies, aligning with web and marketing teams, and translating features into storytelling. You’ll analyze consumer behavior to fix issues and create buyer guides and interactive tools.

Qualifications

• 5+ years ecommerce experience, preferably in management, merchandising and marketing.
• Experience with Shopify preferred and a portfolio showcasing physical consumer goods.
• Strong understanding of consumer psychology and data analytics.
• Ability to manage multiple projects and collaborate with web and marketing teams.

Responsibilities

• Own the long-term evolution of the online store across lifecycle stages.
• Analyze CRO and Website UX, and develop A/B testing pipelines to improve AOV.
• Create omnichannel strategies for a seamless online consumer experience.
• Collaborate with web and marketing teams to ensure modern, functional output.
• Improve site navigation, contact points and cross-selling strategies.
• Translate product features into compelling storytelling and clear PDPs.
• Understand consumer behavior, hesitations and preferences to fix issues.
• Guide customers with FAQs, buying guides and interactive tools.
• Establish project timelines and set employee expectations.
• Prepare briefs for photographers, interior designers and editors.

Skills

Ecommerce leadership

Consumer psychology

Data analytics

Cross-functional collaboration

Flexible project work

Tools

Shopify

Job description

A fast-paced market leading CPG company operating out of the heart of Massachusetts! The importance of customer experience is what they are passionate about. The company puts quality at the forefront of all their operations, which has allowed them to reach an annual revenue exceeding $10million.

They are looking to expand even further… meaning we are currently on the lookout for an experienced operator to own the long-term evolution of their online store.

• Day-to-Day you will manage the product lifecycle (Introduction, Growth, Maturity and, Decline),


• Analyze and Develop Conversion Rate Optimisation (CRO) & Website UX,


• Creating and maintaining a pipeline of A/B tests in the aim to improve Average Order Value (AOV),


• Combining strategies into an omnichannel approach, to create a seaming less experience for the online consumer experience,


• Managing the relationship with both the web and marketing teams, to ensure all digital output is functional, as well as clean and modern,


• Improve how consumers interact with the website, including navigation, contact points, and cross-selling strategies,


• Simplify how consumers understand our product specifications digitally, this is not limited to ensuring all listed dimensions and materials are correct,


• Continuously auditing existing Product Detail Pages (PDP’s),


• Translating product features into compelling storytelling,


• To have a detailed understanding of consumer behaviour, like potential hesitations, preferences, and create solutions to fix any arising issues,


• Guide customers by creating FAQ’s, buying guides, and interactive tools,


• Establish project timelines, and employee expectations,


• Creating finalised briefs that will be passed on to photographers, interior designers, and editors.

Requirements:

• Must have 5+ years experience in ecommerce, preferably in a management position, merchandising, and marketing,


• Preferred experience working with Shopify,


• An existing portfolio that can showcase a track record of working with physical consumer goods, preference would be with complex and/or premium goods,


• A deep understanding of consumer psychology,


• A full understanding of ecommerce data analytics,


• Someone who is flexible working on a range of projects, from important corporate thinking and decision-making to basic hands-on work,

What’s in it for you?

• Base salary of up to $170,000 for the right candidate,


• Performance based bonuses!


• Generous PTO (20 days per annum)


• Noble health insurance packages (Dental & Vision)