Ecommerce Marketing Manager

The Latest Scoop; United States; Hybrid; USD 70,000 - 100,000; Full time

Job summary

The Latest Scoop is seeking an Ecommerce & Marketing Manager to lead online growth and retail marketing initiatives. This hybrid role involves owning the ecommerce strategy while optimizing marketing strategies for retail. Responsibilities include driving revenue, improving customer experience, and collaborating with multiple teams.

Candidates should have 4+ years in ecommerce and digital marketing, with strong analytical and communication skills. Familiarity with platforms like Shopify and experience in fashion or retail is preferred.

Qualifications

• 4+ years of experience in ecommerce, digital, or omnichannel marketing.
• Proven ability to drive revenue through strategic and hands-on execution.
• Strong understanding of paid digital marketing and email/CRM.

Responsibilities

• Own the ecommerce business and manage day-to-day online experience.
• Lead digital marketing initiatives for customer acquisition and retention.
• Oversee marketing strategy for retail and drive customer engagement.

Skills

Ecommerce experience

Digital marketing

Analytical skills

Communication skills

Organizational skills

Tools

Shopify

Google Analytics

Klaviyo

Job description

The Latest Scoop is looking for a commercially driven, hands-on Ecommerce & Marketing Manager to lead growth across our online business and retail marketing initiatives.

This is a hybrid role with broad accountability. You will own ecommerce end-to-end, from strategy through execution, while also leading and deploying marketing strategy for the retail side of the business. You will work closely with the VP of Sales & Marketing, buying and planning, social media, email marketing, creative, and store teams to drive revenue, improve customer experience, and ensure strong alignment across channels.

This role is for someone who can think strategically, act decisively, and execute consistently. You need to be comfortable moving between big-picture planning and day-to-day execution. This is not a pure coordinator role, and it is not a role for someone who only wants to manage agencies from a distance.

What You’ll Own

Ecommerce

• Own the ecommerce business, including strategy, execution, and performance
• Manage the day-to-day online experience to ensure the site is customer-friendly, high-converting, and commercially effective
• Optimize site merchandising, navigation, landing pages, product pages, and checkout flow
• Partner with the buying and planning team to align inventory, launches, pricing, and promotional priorities
• Identify opportunities to grow conversion, average order value, and online revenue

Digital Marketing

• Lead digital marketing initiatives that support ecommerce growth, customer acquisition, and retention
• Oversee paid media strategy and execution across channels such as Google, Meta, TikTok, and other relevant platforms
• Work with creative and content partners to develop campaigns and assets that perform
• Monitor campaign performance, optimize spend, and improve return on ad spend

Email & CRM

• Partner with the email marketing team to drive campaign and lifecycle performance
• Align email and CRM initiatives with product launches, promotions, and broader business objectives
• Improve segmentation, personalization, automation, and testing to increase engagement and retention
• Track and optimize key metrics including conversion, revenue contribution, and customer response

Retail Marketing

• Lead and deploy the marketing strategy for the retail side of the business
• Build initiatives that drive store traffic, customer engagement, and sell-through
• Support key campaigns, store events, launches, and seasonal marketing moments
• Ensure brand consistency across retail and digital touchpoints while adapting execution to the needs of stores

Cross-Functional Leadership

• Act as the connector across ecommerce, retail, buying, planning, social, email, and creative
• Ensure campaigns, messaging, product focus, and timing are aligned across channels
• Collaborate with customer service and operations to identify friction points and improve the customer experience

Analytics & Performance

• Define and track KPIs across ecommerce and marketing
• Use tools such as Shopify, Google Analytics, Klaviyo, and ad platforms to assess performance and uncover opportunities
• Deliver clear reporting, insights, and recommendations to leadership
• Use data to make decisions, not just to describe what already happened

What We’re Looking For

• 4+ years of experience in ecommerce, digital marketing, or omnichannel marketing
• Proven ability to drive revenue through both strategic thinking and hands-on execution
• Experience with ecommerce platforms such as Shopify or similar
• Strong understanding of paid digital marketing, email/CRM, and online merchandising
• Experience working cross-functionally with merchandising, planning, creative, and retail teams
• Strong analytical skills and comfort using performance data to drive action
• Highly organized, commercially minded, and detail-oriented
• Strong communication skills and ability to operate in a fast-moving environment

Preferred

• Experience in fashion, apparel, lifestyle, beauty, or retail
• Familiarity with SEO, A/B testing, customer segmentation, and marketing automation
• Understanding of omnichannel retail and store traffic-driving initiatives
• Basic HTML/CSS knowledge is a plus

Why This Role Matters

This role sits at the intersection of brand, commerce, and execution. You will play a central role in how we grow online revenue, support our stores, and create a more connected customer experience across every touchpoint.

If you are equally comfortable setting strategy, analyzing performance, and doing the work required to drive results, we want to hear from you.