Head of Ecommerce

Posh Peanut®️; Glendale (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Posh Peanut is seeking a Head of Ecommerce to own and evolve its digital flagship. This leader will oversee the daily health of the Shopify Plus storefront, shape growth roadmaps, and drive profitability and loyalty across merchandising, optimization, analytics, and platform management.

Collaborate with Planning, Brand, Creative, Performance Marketing, and executive leadership to deliver unified digital experiences and a best-in-class customer journey in a fast-paced, design-driven environment.

Qualifications

• 10+ years of direct-to-consumer ecommerce experience required.
• Strong hands-on expertise with Shopify Plus, conversion optimization, and analytics.
• Proven success driving revenue growth, CRO, and customer lifetime value.

Responsibilities

• Define and execute short- and long-term ecommerce growth strategy.
• Manage day-to-day performance of the Shopify Plus storefront.
• Oversee site merchandising, launches, promotions, and content updates.
• Lead CRO strategy, A/B testing, personalization, and UX improvements.
• Build and maintain reporting across revenue, conversion, AOV, and key site metrics.

Skills

Ecommerce leadership

Data-driven decision making

Cross-functional collaboration

Tools

Shopify Plus

Klaviyo

Attentive

Algolia

Job description

Posh Peanut is a fast-growing, design-obsessed baby and kids brand built for the modern parent. We are digitally native, move quickly, experiment boldly, and attract A-talent who want to build something culturally relevant and genuinely loved.

Role

We are seeking a Head of Ecommerce to own and evolve Posh Peanut’s digital flagship. This leader is responsible for the daily health of the site while shaping the roadmap that drives growth, profitability, and customer loyalty. The role blends strategy and hands‑on execution across merchandising, optimization, analytics, and platform management, partnering closely with Planning, Buying, Brand, Creative, Performance Marketing, and Executive leadership.

What You’ll Do

Strategy, Operations & Merchandising

• Define the short and long-term ecommerce growth strategy aligned to company revenue, margin, and customer goals
• Manage day-to-day performance of the Shopify Plus storefront
• Oversee site merchandising including launches, promotions, and content updates
• Partner with Planning and Buying to align inventory visibility and sell-through
• Lead CRO strategy, A/B testing, personalization, and UX improvements
• Build and maintain reporting across revenue, conversion, AOV, and key site metrics
• Translate insights into clear recommendations and initiatives
• Own SEO foundations and drive AEO, GEO and agentic commerce

Technology & Leadership

• Define and manage the ecommerce tech roadmap and third-party development partner
• Build and manage a high-performing ecommerce team
• Collaborate cross-functionally with Brand, Creative, Performance, Planning, Finance, and Operations to deliver unified digital experiences

Retention & Lifecycle

• Ideally oversee retention strategy including email, SMS, and loyalty programs
• Partner with CRM and performance teams on segmentation, automation, and personalization efforts

What You’ll Bring

• 10+ years of direct-to-consumer ecommerce experience, ideally in apparel or lifestyle
• Deep hands‑on expertise with Shopify Plus
• Proven success improving conversion, revenue, and customer lifetime value through testing and optimization
• Strong analytical skills with the ability to turn data into action
• Experience managing external developers and technology vendors
• Demonstrated team leadership and cross-functional influence
• Nice to have: Klaviyo, Attentive, Algolia
• Comfortable operating in a fast-paced, test-and-learn environment

Hybrid role based in Glendale, CA with an expectation of approximately three in-office days per week.