Ecommerce Manager

Karuna Skin LLC; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Karuna Skin LLC is seeking an Ecommerce Manager to lead strategy, planning, and execution across DTC channels, including Shopify storefronts. You will coordinate with operations, marketing, and creative teams, manage promotions, calendars, and campaigns, and analyze performance with dashboards for stakeholders.

This 5-7 month contract with potential conversion to full-time offers growth in beauty/skincare ecommerce, leveraging social commerce and lifecycle marketing.

Qualifications

• 4+ years of ecommerce experience in beauty/skincare or DTC brands.
• Strong experience managing Shopify storefronts.
• Experience with lifecycle marketing platforms (Klaviyo, Attentive).
• Strong analytical skills with reporting tools and dashboards.
• Experience managing digital promotions and campaign calendars.
• Understanding of CRO, A/B testing, and customer journey optimization.
• Experience with social commerce platforms preferred.
• Strong project management in a fast-paced environment.

Responsibilities

• Develop and implement a comprehensive ecommerce strategy aligned with business goals.
• Set KPIs for sales, traffic, conversion, and retention across DTC channels.
• Oversee Shopify storefront and social channels like Instagram/TikTok Shop.
• Optimize website for user journey, mobile experience, and conversion.
• Analyze performance and produce regular dashboards for stakeholders.
• Plan promotions, product launches, and seasonal campaigns.
• Coordinate with teams to ensure brand-consistent content.
• Identify growth opportunities through data-driven insights.
• Stay updated on ecommerce trends and new channels.

Skills

Ecommerce strategy

Shopify

Lifecycle marketing

Analytics & reporting

Campaign planning

Project management

Social commerce

A/B testing

Communication

Tools

Klaviyo

Attentive

Reporting tools

Job description

We are seeking an Ecommerce Manager to join our team!

Duties and Responsibilities

Ecommerce Strategy & Planning

• Develop and implement a comprehensive ecommerce strategy aligned with overall business and marketing objectives.
• Set clear KPIs and benchmarks for sales, traffic, conversion, and retention across DTC channels.
• Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the ecommerce landscape.
• Plan and execute promotional calendars, including product launches, promotions, and seasonal campaigns.
• Collaborate with operations, marketing, and creative teams to align on product strategy, messaging, and go-to-market plans.

Website & Platform Management

• Oversee end-to-end management of the Shopify storefront and connected sales channels, including Instagram Shopping, TikTok Shop, and other social commerce platforms.
• Ensure website and social commerce experiences are optimized for user journey, mobile responsiveness, and conversion rates.
• Manage content updates, product listings, images, and copy to maintain brand consistency and accurate representation of inventory.
• Collaborate with developers and design teams to implement site enhancements, A/B tests, and UX improvements.

Traffic & Sales Analytics

• Monitor ecommerce performance metrics such as traffic, conversion rates, average order value (AOV), and overall revenue.
• Analyze sales performance by product, category, promotions and channel to identify growth opportunities.
• Produce regular reports and dashboards for stakeholders, highlighting key insights, trends, and recommendations.
• Use data-driven insights to optimize campaigns, product assortments, and promotional strategies.

Email Marketing & Retention

• Lead lifecycle and retention marketing strategies, including email list acquisition, email campaigns, flows, and loyalty programs.
• Segment audiences based on behavior, preferences, and purchase history to drive personalized engagement.
• Monitor campaign performance metrics (open rates, CTR, conversion) and continuously optimize content, timing, and targeting.
• Develop strategies to increase repeat purchase rates, average order value, and long-term customer lifetime value.

Promotions & Campaign Execution

• Plan and execute promotions, flash sales, GWP and marketing campaigns across ecommerce and social commerce channels.
• Coordinate cross-functional teams to ensure campaign assets, copy, and visuals are delivered on time and aligned with brand guidelines.
• Monitor campaign performance and adjust strategies in real time to meet KPIs and maximize ROI.

Emerging Channels & Growth Initiatives

• Identify and test new digital sales channels, social commerce opportunities, and emerging ecommerce technologies.
• Evaluate potential partnerships, affiliate programs, and integrations to expand reach and revenue.
• Stay updated on ecommerce trends, tools, and best practices to maintain competitive advantage.

Qualifications

• 4+ years of ecommerce experience, preferably within beauty, skincare, CPG, or DTC brands
• Strong experience managing Shopify storefronts and ecommerce platforms
• Experience with lifecycle marketing platforms (Klaviyo, Attentive, or similar)
• Strong analytical skills with experience using reporting tools, Claude and dashboards
• Experience managing digital promotions, product launches, and campaign calendars
• Understanding of conversion rate optimization (CRO), A/B testing, and customer journey optimization
• Experience with social commerce platforms (TikTok Shop, Instagram Shopping, etc.) preferred
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment

We offer a competitive benefits package, including medical, dental, vision, and much more for eligible employees.

This is a contract, full-time position expected to last approximately 5-7 months, with the possibility of conversion to a permanent position based on business needs and performance.