Ecommerce Manager

BLÅKLÄDER aka BLAKLADER; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player in workwear is seeking a talented Ecom Marketing Manager to elevate their digital presence. This role involves optimizing the customer journey across various channels, driving brand awareness, and enhancing user engagement through strategic marketing initiatives. You will collaborate with cross-functional teams to create compelling campaigns that reflect the brand's values. If you're passionate about digital marketing and ready to make an impact in a dynamic environment, this opportunity is tailored for you. Join a team dedicated to craftsmanship and performance, and help shape the future of workwear!

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 5+ years in digital marketing, focusing on DTC Ecommerce brands.
• Experience managing online advertising campaigns and email marketing.

Responsibilities

• Own the user experience across the DTC website, ensuring a seamless customer journey.
• Lead performance marketing campaigns and funnel optimization.

Skills

Digital Marketing

E-commerce Strategy

Content Creation

Data Analysis

SEO

A/B Testing

Project Management

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

Mailchimp

Shopify

Job description

BLÅKLÄDER aka BLAKLADER provided pay range

This range is provided by BLÅKLÄDER aka BLAKLADER. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $120,000.00/yr

Direct message the job poster from BLÅKLÄDER aka BLAKLADER

Company Overview: Blåkläder Workwear is a leading provider of high quality, functional and durable workwear. Our commitment to craftsmanship and performance makes us the go-to brand for professionals in construction, industrial, and other demanding industries. We are looking for a talented Ecom Marketing Manager to join our team and take ownership of the end-to-end customer experience across our digital channels—elevating our direct-to-consumer marketing through strategic planning, engaging content, and data-driven campaigns that drive performance, brand awareness and loyalty.

About the Role: As the Ecom Marketing Manager, you are the primary owner of the user experience across Blåkläder’s website, responsible for optimizing every step of the customer journey—from discovery to purchase and beyond. You’ll lead the strategy and execution of digital marketing initiatives that drive traffic, engagement, and conversion across DTC channels. This includes overseeing performance marketing campaigns, email strategies, on-site merchandising, and funnel optimization. You will ensure a seamless, high-performing, and brand-aligned experience for all site visitors, with the ultimate goal of driving growth, customer satisfaction, and retention. You'll collaborate across departments to create compelling campaigns and user experiences that reflect Blåkläder’s values and drive measurable results. You will report to the President of Blaklader North America.

Responsibilities:

Website & Ecommerce:

• Own the end-to-end user experience across the Blåkläder DTC website, ensuring a frictionless and engaging customer journey from first click through to checkout and post-purchase.
• Regularly update and merchandise the site with new content, promotions, and product launches, ensuring consistency with broader marketing campaigns.
• Lead conversion rate optimization efforts through A/B testing, heatmaps, customer feedback, and analytics to continuously improve performance.
• Work closely with design, development, and operations teams to implement UX/UI improvements that enhance usability, accessibility, and overall satisfaction.
• Leverage analytics to understand user behavior, identify drop-off points, and optimize the funnel at every stage—from acquisition to retention.

Yearly Marketing Planning:

• Assist in the development and execution of the yearly marketing plan for Blåkläder’s DTC channels.
• Identify key opportunities for campaigns, product launches, and promotions based on industry trends and customer insights.
• Coordinate with cross-functional teams (sales, operations, design) to ensure all marketing initiatives align with business objectives.
• Help manage the marketing calendar, ensuring timely delivery of campaigns and content across digital platforms.

Online Advertising Campaigns:

• Develop digital advertising strategies (Google Ads, Facebook, Instagram, display ads, etc.) to drive brand awareness, traffic, and sales on Blåkläder's website.
• Work closely with internal teams/agencies to optimize ad copy, visuals, and targeting to ensure high-performing campaigns.
• Analyze ad performance metrics and adjust strategies as needed to improve ROI and conversion rates.
• Maintain a deep understanding of paid media trends, best practices, and new opportunities for paid campaigns.

Reporting & Analytics:

• Monitor the performance of all digital marketing initiatives, providing regular reports on key KPIs (e.g., traffic, sales, engagement, conversion rates).
• Use data-driven insights to adjust marketing strategies, optimize campaigns, and refine content creation.
• Stay up to date on marketing trends, tools, and emerging platforms to recommend innovative approaches to the team.
• Collaborate with the social media team to ensure a cohesive digital strategy that integrates paid advertising, content marketing, and organic social growth.
• Work with product and design teams to ensure promotional materials and content reflect the latest product offerings and align with brand messaging.
• Coordinate with customer service and sales teams to ensure consistency in communication and promotions across all customer touchpoints.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably with a focus on DTC Ecommerce brands.
• Excellent written and verbal communication skills.
• Proven experience managing online advertising campaigns (Google Ads, Facebook/Instagram Ads, Display Ads) and email marketing platforms.
• Strong creative skills, with experience in content creation, including photography, videography, and copywriting.
• Proficiency in marketing tools such as Google Analytics, Facebook Ads Manager, email platforms (Mailchimp, Klaviyo), and CMS (Shopify, WordPress, etc.).
• Experience in A/B testing, conversion rate optimization, and website UX best practices.
• Strong analytical skills and the ability to interpret data to optimize campaigns and strategies.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Familiarity with SEO and content optimization for online platforms.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Preferred Skills:

• Experience with photo/video editing software (Adobe Creative Suite or similar).
• Passion for workwear and outdoor gear is a plus!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Marketing, and Business Development

• Industries

  Textile Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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