Ecommerce Manager

SBH Fashion; New York (NY); On-site; USD 102,000 - 138,000; Full time

Job summary

SBH Fashion is seeking an Ecommerce Manager to drive growth across its direct-to-consumer sites and marketplaces. You will oversee Shopify storefronts, manage Amazon listings, and collaborate with a digital agency to optimize paid campaigns.

The role requires hands-on experience with Shopify, Amazon, and analytics, plus a strategic, entrepreneurial mindset to scale multiple brands and initiatives.

Qualifications

• Proven ecommerce management experience, preferably within apparel, fashion, consumer products, or a related industry.
• Strong hands-on experience managing Shopify websites.
• Demonstrated experience growing and optimizing an Amazon marketplace business.
• Working knowledge of paid digital media, including agency management and performance evaluation.
• Strong understanding of ecommerce analytics, conversion, customer acquisition, and profitability.
• Ability to analyze performance data and translate findings into actionable growth strategies.
• Highly organized, commercially focused, and comfortable managing multiple brands or workstreams.
• Strong cross-functional communication and project-management skills.
• Entrepreneurial mindset with the ability to operate both strategically and hands-on.

Responsibilities

• Manage the ecommerce business for one to two brands across company-owned websites and online marketplaces
• Oversee Shopify storefront operations, including merchandising, product launches, promotions, content updates, and site optimization
• Manage and grow the brands’ Amazon business, including listings, merchandising, inventory coordination, promotions, and marketplace performance
• Develop and execute ecommerce strategies designed to increase traffic, conversion, revenue, and profitability
• Monitor key performance indicators and provide regular reporting, insights, and recommendations to leadership
• Partner closely with the external digital agency to plan, execute, and optimize paid advertising campaigns
• Evaluate agency performance and ensure media investments align with revenue and profitability goals
• Collaborate with creative, marketing, sales, operations, and inventory teams to support product launches and seasonal initiatives
• Improve the online customer journey through testing, site enhancements, and conversion-rate optimization
• Manage ecommerce calendars, promotional plans, and digital merchandising strategies
• Monitor competitor activity, marketplace developments, and emerging ecommerce trends

Skills

Shopify

Amazon

Analytics

Conversion optimization

Project management

Communication

Entrepreneurial mindset

Tools

Google Analytics

Amazon Seller Central

Shopify Admin

Job description

Job Title: Ecommerce Manager

Seeking a commercially minded Ecommerce Manager to oversee the direct-to-consumer and marketplace business for one to two brands within its portfolio. This role will be responsible for driving online growth, optimizing the customer journey, and managing performance across brand websites and third-party marketplaces.

The ideal candidate brings strong, hands-on Shopify and Amazon experience and can effectively manage both day-to-day ecommerce operations and longer-term growth initiatives.

Key Responsibilities

• Manage the ecommerce business for one to two brands across company-owned websites and online marketplaces
• Oversee Shopify storefront operations, including merchandising, product launches, promotions, content updates, and site optimization
• Manage and grow the brands’ Amazon business, including listings, merchandising, inventory coordination, promotions, and marketplace performance
• Develop and execute ecommerce strategies designed to increase traffic, conversion, revenue, and profitability
• Monitor key performance indicators and provide regular reporting, insights, and recommendations to leadership
• Partner closely with the external digital agency to plan, execute, and optimize paid advertising campaigns
• Evaluate agency performance and ensure media investments align with revenue and profitability goals
• Collaborate with creative, marketing, sales, operations, and inventory teams to support product launches and seasonal initiatives
• Improve the online customer journey through testing, site enhancements, and conversion-rate optimization
• Manage ecommerce calendars, promotional plans, and digital merchandising strategies
• Monitor competitor activity, marketplace developments, and emerging ecommerce trends

Qualifications

• Proven ecommerce management experience, preferably within apparel, fashion, consumer products, or a related industry
• Strong hands-on experience managing Shopify websites
• Demonstrated experience growing and optimizing an Amazon marketplace business
• Working knowledge of paid digital media, including agency management and performance evaluation
• Strong understanding of ecommerce analytics, conversion, customer acquisition, and profitability
• Ability to analyze performance data and translate findings into actionable growth strategies
• Highly organized, commercially focused, and comfortable managing multiple brands or workstreams
• Strong cross-functional communication and project-management skills
• Entrepreneurial mindset with the ability to operate both strategically and hands-on

Salary $120,000