Ecommerce & Lifecycle Manager

VitaHustle, Inc.; El Segundo (CA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental & vision

Hybrid remote in LA (3 days in office)

Large campus and parking

Product samples for fueling energy

Job summary

VitaHustle, Inc. is hiring an Ecommerce & Lifecycle Manager in El Segundo, CA. This hybrid, full-time role owns the customer journey across ecommerce, CRM, subscriptions and lifecycle experiences.

The ideal candidate will be proactive, analytical, and able to craft strategy, execute it, and present to leadership. Key focus areas include Shopify performance, CRO roadmap, email/SMS automation, retention programs, and lifecycle reporting.

Qualifications

• 3 years of relevant experience with a DTC brand.
• Strong Shopify, CRO, email/SMS and subscription experience.
• Track record of improving conversion, retention, AOV and LTV.

Responsibilities

• Own Shopify performance, merchandising, landing pages, apps, integrations and website QA.
• Develop an CRO testing roadmap to increase conversion rate and AOV.
• Lead Email and SMS strategy & automation across campaigns, automations and lifecycle flows.
• Drive retention through subscription growth, loyalty, and churn reduction.
• Perform customer cohort analysis and lifecycle reporting.

Skills

Shopify

CRO

Email Marketing

Subscription

Lifecycle Marketing

Job description

WE’RE HIRING: ECOMMERCE & LIFECYCLE MANAGER

El Segundo, CA · Hybrid, 3 days in office · Full-time

VitaHustle is a fast-growing health and wellness brand co-founded by Kevin Hart and Ron “Boss” Everline. Our flagship product, ONE Superfood Protein, simplifies daily nutrition by replacing multiple supplements with one damn delicious daily shake. We’re expanding our team and looking for an energetic, entrepreneurial ecommerce leader to help drive our next stage of growth.

THE ROLE

This role will own the digital customer journey across ecommerce, CRM, subscriptions and customer experience. The ideal candidate is proactive, analytical and equally comfortable developing the strategy, executing the work and presenting recommendations to leadership.

WHAT YOU’LL OWN

• Shopify performance, merchandising, landing pages, apps, integrations and website QA
• CRO testing roadmap designed to increase conversion rate and AOV
• Email and SMS strategy & automation across campaigns, automations and lifecycle flows
• Retention: subscription growth, loyalty, and churn reduction
• Customer cohort analysis and lifecycle reporting
• Customer support, reviews, surveys and feedback program
• Lead AI-powered tools and workflows across all CRM functions

WHAT WE’RE LOOKING FOR

• 3 years of relevant experience with a DTC brand
• Strong Shopify, CRO, email/SMS and subscription experience
• A track record of improving conversion, retention, AOV and LTV
• The ability to work cross-functionally across creative, analytics and development
• A passion for health, wellness and consumer brands

WHAT IT’S LIKE TO WORK HERE

We’re a small team that moves fast, cares deeply, and celebrates our wins. We’re collaborative, low-ego, and growth-oriented. We bring solutions, value feedback, and expect everyone to act like an owner. If you love building, testing, learning and seeing your ideas come to life quickly, you’ll fit right in.

BENEFITS & PERKS

• Medical, dental & vision
• Hybrid remote in LA (3 days in office)
• Large campus with cafeteria & parking
• Plenty of VitaHustle products to keep you fueled

Salary range: $110-130K