Ecommerce Growth & Merchandising Analyst

J.W. Pepper; Exton, Northern (PA, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

J.W. Pepper is seeking an Ecommerce Merchandising & Analytics Specialist to support day-to-day administration and operation of our ecommerce platform, partnering with Marketing, Creative, and Editorial teams to optimize merchandising, promotions, and content.

The role emphasizes data-driven decisions, QA testing, KPI monitoring, SEO and on-page optimization, and ensuring a reliable, high-quality customer experience in a fast-paced environment.

Qualifications

• 3+ years of experience in ecommerce, website operations, digital merchandising, or digital analytics.
• Experience with an ecommerce platform or content management system.
• Familiar with configuring promotions, website content, navigation, or merchandising features.
• Experience in analytics platforms and analyzing data, in particular SEMrush, Google Analytics, Google Search Console, Looker Studio, Google Tag Manager, BigQuery.
• SEO background – keyword research.
• AEO/AI background – prompts and discoverability.
• Excel proficiency for complex functions.
• Customer-minded and focused on using analytics to improve the digital shopping experience and business outcomes.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple priorities in a fast-paced ecommerce environment.
• Strong communication skills and the ability to work effectively with both technical and non-technical stakeholders.
• A curiosity to learn new platform capabilities and continuously improve website operations.

Responsibilities

• Assist with administering and maintaining the ecommerce platform, including configurable website features, merchandising tools, navigation, and site settings.
• Configure, schedule, and validate promotions, discounts, and other customer-facing campaigns.
• Maintain website content, including banners, landing pages, navigation, and other merchandising updates.
• Perform quality assurance testing for website changes, promotions, content updates, and new functionality before and after production releases.
• Monitor website functionality and identify, troubleshoot, and elevate issues affecting the customer experience.
• Support cross-functional teams including Marketing, Creative and Editorial Teams by accurately executing approved website changes.
• Assist with production launch activities and monitor promotional accuracy during key sales events and seasonal campaigns.
• Create and maintain documentation for recurring website processes, platform configuration, promotional setup, and operational procedures.
• Support execution of site updates, promotions, and content changes.
• Merchandise categories and collections with appropriate linking structures to support SEO and sales data.
• Assist in optimizing on page content to improve discoverability and conversion.
• Monitor reviews for customer feedback, escalating any customer experience issues.
• Monitor and setup funnels, user journeys and performance metrics.
• Analyze site performance data to support merchandising decisions.
• Conduct competitive research to identify trends and opportunities.
• Analyze key KPIs from Google and other analytics tools for opportunities and issues.
• Maintain GA4 tagging opportunities, requirements, and QA analytics tagging updates during release cycles.

Skills

Analytics

Ecommerce operations

Cross-functional teamwork

Attention to detail

Excel expertise

SEO basics

AEO/AI prompts

Tools

SEMrush

Google Analytics

Google Search Console

Looker Studio

Google Tag Manager

BigQuery

Job description

J.W. Pepper is seeking an Ecommerce Merchandising & Analytics Specialist to support day-to-day administration and operation of our ecommerce platform, partnering with Marketing, Creative, and Editorial teams to optimize merchandising, promotions, and content.

The role emphasizes data-driven decisions, QA testing, KPI monitoring, SEO and on-page optimization, and ensuring a reliable, high-quality customer experience in a fast-paced environment.