Ecommerce Director: Global Growth & Site Experience

Patrick Ta Beauty; West Hollywood (CA); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Bonus Opportunity

Health Benefits

401(k) With a Company Match

Product Discount Program

Flexibility & Wellness Stipend

Paid Leave Programs

Paid Holidays & Summer Fridays

Job summary

Patrick Ta Beauty is seeking a Director, Ecommerce to lead our growing DTC business from our West Hollywood, CA headquarters. This on-site role owns site performance, campaign execution, platform innovation, and international expansion to drive revenue and elevate the brand.

You will collaborate across marketing, creative, product development, and operations to translate brand and business goals into actionable digital programs with a data-driven, strategic approach and urgency.

Qualifications

• 7–10 years in ecommerce, ideally within prestige beauty, fashion, or luxury consumer brands.
• Ownership of site performance, revenue growth, and customer experience.
• Experience leading site strategy, conversion optimization, and ecommerce tech roadmaps.
• Experience managing vendor relationships and executing RFP processes.
• Strong financial acumen with site-level P&L, forecasting, and margin planning.
• Hands-on with customer service platforms and on-site personalization tools.
• Familiar with international DTC including cross-border logistics, duties/taxes, and localization strategies.

Responsibilities

• Campaign Execution & Site Readiness: Concept, develop, and execute comprehensive 360 marketing campaigns including new product launches, site exclusives, and evergreen brand moments.
• Own homepage updates, collection landing pages, promo logic, and merchandising strategy.
• Own end-to-end QA and publishing for all campaign assets across mobile and desktop.
• Drive ongoing CVR improvements through UX enhancements, A/B testing, and site flow optimization.
• Identify friction points across the funnel – PDP to checkout, and implement iterative updates.
• Monitor funnel metrics and apply learnings to future roadmap initiatives.
• Develop and scale AOV strategies across full-price and promotions.
• Shopify Plus Management: Own the backend architecture and performance of Shopify Plus store.

Skills

Ecommerce strategy

Site performance

Campaign management

Cross-functional leadership

Data analytics

Communication

Strategic thinking

Tools

Shopify Plus

GA4

Netsuite

Job description

Patrick Ta Beauty is seeking a Director, Ecommerce to lead our growing DTC business from our West Hollywood, CA headquarters. This on-site role owns site performance, campaign execution, platform innovation, and international expansion to drive revenue and elevate the brand.

You will collaborate across marketing, creative, product development, and operations to translate brand and business goals into actionable digital programs with a data-driven, strategic approach and urgency.