Ecommerce Digital Marketing Specialist

Running Gear Parts; Arlington (TX); On-site; USD 28,000 - 36,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Paid time off

Job summary

Running Gear Parts is seeking an E-commerce & Digital Marketing Specialist to drive growth for its Shopify-based store. You will craft and optimize campaigns across Google, social media, email, and content channels, while improving the store experience and conversions.

You will manage SEO/SEM efforts, perform analytics, and collaborate with design and product teams to deliver measurable results. This is a hands-on role requiring a creative, data-driven marketer with Shopify expertise.

Qualifications

• Proven experience in digital marketing with SEO/SEM, social media and performance marketing.
• Hands-on Shopify experience for store setup and optimization.
• Strong analytics to translate data into campaign improvements.
• Excellent communication and cross-team collaboration in a fast-paced environment.

Responsibilities

• Develop and execute integrated digital marketing campaigns across platforms (Google Ads, Facebook Ads) to boost brand awareness and sales.
• Manage and optimize Shopify store including theme customization, app integrations, and checkout flow for CRO.
• Conduct keyword research and use SEO tools to improve rankings and traffic.
• Implement CRO by testing landing pages, CTAs, and site layout based on user data.
• Create content for websites, social media, email campaigns, and digital ads using Adobe Creative Suite.
• Monitor analytics with Google Analytics and Tag Manager to measure performance and derive insights.
• Coordinate with teams to ensure consistent branding and messaging across channels.

Skills

Digital marketing

SEO

SEM

Social media marketing

Google Analytics

Shopify

Content creation

Adobe Photoshop

A/B testing

Data analysis

Tools

Google Ads

Google Analytics

Google Tag Manager

Facebook Ads

Job description

Job Description

Job Description

** Pay:** $20.00 - $26.00 per hour

Job description:

** Job Summary Our Shopify independent store just launched — you will own its growth from 0 to 1. We are seeking a dynamic and results-driven E-commerce & Digital Marketing Specialist to elevate our online presence and drive growth through innovative digital strategies. In this role, you will develop, implement, and optimize comprehensive digital marketing campaigns across multiple channels, including social media, paid advertising, email marketing, and content creation. Your expertise will help enhance our e-commerce platform’s visibility, increase conversions, and deliver measurable results. This paid position offers an exciting opportunity to make a significant impact in a fast-paced digital environment while working with cutting-edge tools and technologies. Duties Develop and execute integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and SEM to boost brand awareness and sales. Manage and optimize our Shopify store, including theme customization, app integrations, checkout flow, on-site SEO, and conversion rate optimization to ensure a seamless user experience. Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic. Implement conversion rate optimization strategies by analyzing user behavior data and refining landing pages, calls-to-action, and overall site layout. Create compelling content for websites, social media, email marketing campaigns, and digital ads using Adobe Creative Suite, Adobe Photoshop, and graphic design skills. Monitor web analytics reporting through Google Analytics, Google Tag Manager, and other tools to track campaign performance and generate actionable insights. Manage paid advertising campaigns by setting up, testing, and optimizing ads on platforms like Google AdWords and Facebook Ads to maximize ROI. Coordinate with cross-functional teams to ensure consistent branding, messaging, and campaign execution across all digital channels. Qualifications Proven experience in digital marketing with a strong understanding of SEO, SEM, paid search marketing, social media marketing, and performance marketing. Proficiency with SEO tools, Google Analytics, Google AdWords/Google Ads, Google Tag Manager, and marketing automation platforms. Proven hands-on Shopify experience (store setup and optimization). Skilled in content creation using Adobe Creative Suite (Photoshop) for engaging visual assets. Familiarity with web analytics reporting to measure campaign success and inform future strategies. Experience managing social media advertising campaigns on Facebook Business Manager or similar platforms. Strong analytical mindset with the ability to interpret data for continuous improvement of campaigns. Excellent communication skills with the ability to collaborate effectively across teams in a fast-paced environment. Mandarin Chinese proficiency is a plus. Join us as an E-commerce & Digital Marketing Specialist to harness your creativity and technical expertise in shaping our digital footprint! We’re committed to fostering your growth through innovative projects that challenge your skills while offering a vibrant work environment dedicated to excellence in digital marketing.**

Benefits:

• 401(k)
• 401(k) matching
• Paid time off

Work Location: In person