E-commerce Marketing Specialist

Placements24; Mississippi; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health benefits

Professional development allowance

Growth opportunities

Job summary

Placements24 is seeking an E-commerce Marketing Specialist to drive online sales and engagement for a growing digital storefront. This fully remote role suits a strategic thinker with a passion for e-commerce platforms and social media integration.

You will optimize listings and UX to boost conversions, manage social channels, and analyze campaign performance to identify opportunities. Bachelor’s in Marketing or related field preferred; remote work with flexible hours and benefits.

Qualifications

• Experience in e-commerce marketing and customer acquisition strategies.
• Strong understanding of online sales funnels and conversion optimization.
• Proficiency with Shopify/WooCommerce and marketing tools (GA, SEMrush, Mailchimp).
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute data-driven marketing campaigns across digital channels (email, social, paid).
• Optimize product listings, content, and UX for better SEO and conversions.
• Manage social profiles, create engaging content, grow online community.
• Analyze campaign performance and site analytics to extract insights.
• Collaborate with sales and product teams to align marketing with business goals.
• Grow and nurture email lists through targeted campaigns.

Skills

E-commerce marketing

Online sales funnels

Customer acquisition

Social media advertising

Organic social growth

Analytical thinking

Written & verbal communication

Education

Bachelor's degree in Marketing/Business

Tools

Shopify

WooCommerce

Google Analytics

SEMrush

Mailchimp

Job description

About the Role

Our client is seeking a motivated E-commerce Marketing Specialist to drive online sales and enhance customer engagement for their growing digital storefront. This fully remote position requires a strategic thinker with a passion for digital marketing and a deep understanding of e-commerce platforms and social media integration. You will be responsible for developing and executing targeted marketing campaigns to attract and retain customers, optimize conversion rates, and build a strong brand presence. This role offers the flexibility of remote work, allowing you to contribute from anywhere while being an integral part of our client's forward-thinking team based in George .

Key Responsibilities

• Develop and execute data-driven marketing campaigns across various digital channels, including email, social media, and paid advertising.
• Optimize product listings, website content, and user experience to improve search engine rankings and conversion rates.
• Manage social media profiles, create engaging content, and interact with the online community.
• Analyze marketing campaign performance, website traffic, and customer behavior to identify trends and opportunities for improvement.
• Collaborate with the sales and product development teams to ensure marketing efforts align with business goals.
• Manage and grow customer email lists through strategic lead generation and nurturing campaigns.

Requirements

• Proven experience in e-commerce marketing , with a strong understanding of online sales funnels and customer acquisition strategies.
• Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and digital marketing tools (e.g., Google Analytics, SEMrush, Mailchimp).
• Experience in managing social media advertising campaigns and organic social media growth.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Highly competitive salary commensurate with experience.
• Fully remote work environment with flexible hours.
• Comprehensive health and wellness benefits package.
• Generous allowance for professional development and online courses.
• Opportunity to work with a growing, innovative company and shape its digital strategy.