Digital Experience Manager

Columbia Sportswear; Portland (OR); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with company match

Wellness programs

Employee discounts

Generous time off

Career development

Job summary

Columbia Sportswear Company is seeking a SOREL Digital Experience Manager to lead the online shopping experience for DTC channels, focusing on engagement, conversion, and loyalty. You will drive site experience strategy, merchandising, content, and analytics, partnering with Marketing, Creative, Merchandising, and Technology to deliver brand-aligned, customer-centric experiences.

The role requires 7+ years of eCommerce leadership, strong analytics, and excellent collaboration in a premium

Qualifications

• 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
• Experience with premium consumer brands, footwear, apparel, outdoor, or lifestyle preferred.
• Strong understanding of customer journeys and conversion optimization.
• Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Familiarity with eCommerce platforms and content management systems; Salesforce Commerce Cloud preferred.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
• Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
• Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
• Champion customer-first thinking and continuously advocate for experience improvements.
• Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
• Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
• Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
• Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.
• Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
• Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
• Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
• Analyze product and category performance to optimize placement and customer engagement.
• Monitor and report on key performance indicators including conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc.
• Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
• Develop recommendations and business cases for onsite UX and technology enhancements.

Skills

eCommerce

Digital merchandising

UX

Analytics

Project management

Stakeholder Mgmt

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Salesforce Commerce Cloud

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT THE POSITION

The SOREL Digital Experience Manager is responsible for creating and optimizing a best-in-class digital shopping experience that drives engagement, conversion, and customer loyalty across Sorel's direct-to-consumer eCommerce channels. This role oversees website experience strategy, onsite merchandising execution, customer journey optimization, and cross-functional initiatives that elevate both brand presentation and business performance.

The ideal candidate combines strong digital merchandising, UX, analytics, and project management capabilities with a deep understanding of consumer behavior and premium footwear/apparel brands. They are equally comfortable analyzing performance data, coordinating website launches, and advocating for customer-centric improvements.

HOW YOU'LL MAKE A DIFFERENCE

Digital Experience Strategy

• Own the online customer experience roadmap, identifying opportunities to improve engagement, conversion, and customer satisfaction.
• Develop and execute strategies that support business objectives, seasonal priorities, product launches, and brand campaigns.
• Partner with Marketing, Creative, Merchandising, and Technology teams to ensure a cohesive customer journey across all touchpoints.
• Champion customer-first thinking and continuously advocate for experience improvements.

Site Experience & Optimization

• Manage the day-to-day website experience, ensuring content, navigation, search, product discovery, and conversion flows are optimized.
• Monitor site health, performance, and usability, proactively identifying opportunities for enhancement.
• Lead A/B testing and optimization initiatives focused on increasing conversion, average order value, and customer engagement.
• Collaborate with site operations, UX and development teams to improve site functionality, accessibility, and mobile experiences.

Content & Campaign Execution

• Manage the ecommerce site calendar, balancing competing business needs.
• Coordinate execution of homepage updates, seasonal campaigns, promotional events, and product launches.
• Ensure brand consistency and storytelling are effectively represented across digital experiences.
• Work closely with Creative and Content teams to deliver engaging customer experiences.

Digital Merchandising

• Oversee onsite merchandising strategies including category pages, product sorting, collections, landing pages, and promotional placement.
• Ensure products are discoverable, properly categorized, and aligned with seasonal and campaign priorities.
• Partner with Merchandise Planning and Buying teams to align site experience with inventory, assortment, and business priorities.
• Analyze product and category performance to optimize placement and customer engagement.

Analytics & Performance Management

• Monitor and report on key performance indicators including but not limited to conversion rate, revenue per visitor, average order value, engagement metrics, bounce rate, search performance, etc
• Use analytics tools and customer insights to identify growth opportunities and solutions to reduce friction in the customer journey.
• Develop recommendations and business cases for onsite UX and technology enhancements.

YOU ARE

• Passionate about brand building and ecommerce.
• Driven to solve problems.
• Curious about data and motivated to dig into analytics for answers.
• Comfortable taking action, advocating for their ideas, and are ready to bring their POV to a dynamic team environment.

YOU HAVE

• Bachelor's degree in Business, Marketing, eCommerce, Digital Media, or related field.
• 7+ years of experience in eCommerce across digital merchandising, UX, or digital experience management.
• Experience working with premium consumer brands, footwear, apparel, outdoor, or lifestyle categories preferred.
• Strong understanding of customer journeys and conversion optimization.
• Experience utilizing web analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Familiarity with eCommerce platforms and content management systems. Salesforce Commerce Cloud preferred.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

• At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding.
• Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
• Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.