Conversion-Focused Digital Copywriter - Onsite in Tustin

TCWGlobal; Tustin (CA); On-site; USD 55,000 - 59,000; Full time

Job summary

TCWGlobal is seeking a Digital Marketing Copywriter for a W2 contract of 3-6 months, onsite in Tustin, CA. The role focuses on creating high-performing digital marketing content that drives engagement and conversion across the full customer journey.

Responsibilities include writing conversion-focused copy for Meta/Google ads, email campaigns, landing pages, and ecommerce listings, and leading messaging for product launches.

Qualifications

• 4–6 years of professional copywriting experience focused on digital marketing and ecommerce.
• Proven experience writing Meta ads, email campaigns, landing pages, PDPs, ecommerce listings, and paid digital campaigns.
• Strong portfolio demonstrating performance marketing work that drives engagement and conversion.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

Responsibilities

• Write conversion-focused copy across digital marketing channels, including Meta ads, Google ads, email marketing, landing pages, PDPs, ecommerce listings, websites, blogs, social media, video scripts, and campaign assets.
• Lead messaging development for product launches and integrated marketing campaigns from concept through execution.
• Translate technical product features into clear, benefit-driven messaging that resonates with consumers.
• Develop campaign concepts, headlines, CTAs, and messaging frameworks that support acquisition, engagement, and conversion goals.
• Optimize copy for digital channels using platform best practices across Meta, Google, Amazon, email, and ecommerce.
• Partner with Marketing, Design, Product, and Brand teams to align messaging with campaign strategy and business objectives.
• Review and refine copy based on feedback, campaign performance, and evolving marketing priorities.
• Manage multiple projects simultaneously in a fast-paced marketing environment.
• Maintain brand voice and messaging consistency across every customer touchpoint.

Skills

Copywriting

Digital marketing

Campaign messaging

Conversion optimization

Paid digital campaigns

Education

Bachelor’s degree in English/Journalism/Communications/Marketing

Job description

TCWGlobal is seeking a Digital Marketing Copywriter for a W2 contract of 3-6 months, onsite in Tustin, CA. The role focuses on creating high-performing digital marketing content that drives engagement and conversion across the full customer journey.

Responsibilities include writing conversion-focused copy for Meta/Google ads, email campaigns, landing pages, and ecommerce listings, and leading messaging for product launches.