Ecommerce Conversion Architect

Magnolia; Waco (TX); On-site; USD 75,000 - 105,000; Full time

Job summary

Magnolia in Waco, Texas is seeking a Conversion Rate Optimization Specialist to improve our ecommerce site by identifying friction in the customer journey and driving measurable improvements to the path to purchase. This is a hands-on role that works within our platform to observe behavior and surface opportunities.

You will design and manage tests with Shopify native tools and Algolia, build a prioritized backlog, collaborate with the UX/UI Designer, monitor key touchpoints, and document

Qualifications

• Analyze the customer journey using site data to identify friction and conversion opportunities.
• Prioritize backlog of hypotheses and translate into actionable recommendations.
• Design and manage site tests using Shopify tools and Algolia features.
• Document results and build a knowledge base for future optimization decisions.
• Collaborate with the UX/UI Designer to translate insights into design improvements.
• Monitor key conversion touchpoints and flag issues for leadership.
• Conduct regular site walkthroughs across desktop/mobile/app to identify UX friction.
• Stay current on ecommerce conversion best practices and platform capabilities.

Responsibilities

• Analyze data to identify where customers drop off and where conversions can be improved.
• Develop a prioritized backlog of optimization hypotheses with clear recommendations.
• Run and evaluate A/B tests using Shopify native tools and Algolia features.
• Document what worked and didn’t to inform future optimization.
• Collaborate with UX/UI Designer to convert insights into design changes.
• Track navigation, product page engagement, add-to-cart rates, and checkout progression.

Skills

Ecommerce analytics

A/B testing

Funnel analysis

Web analytics

Heatmap tools

Shopify familiarity

Algolia familiarity

HTML/CSS basics

Communication

Team collaboration

Education

Bachelor's degree

Tools

Shopify

Algolia

Hotjar

FullStory

Adobe Analytics

Google Analytics

Job description

Magnolia in Waco, Texas is seeking a Conversion Rate Optimization Specialist to improve our ecommerce site by identifying friction in the customer journey and driving measurable improvements to the path to purchase. This is a hands-on role that works within our platform to observe behavior and surface opportunities.

You will design and manage tests with Shopify native tools and Algolia, build a prioritized backlog, collaborate with the UX/UI Designer, monitor key touchpoints, and document