Ecommerce Content Strategist: PDP & Digital Shelf

Publicis Groupe; New York, Chicago, Minneapolis, Troy (NY, IL, MN, MI); Hybrid; USD 54,000 - 80,000; Full time

Job summary

Publicis Groupe in the United States seeks a Specialist, Ecommerce focused on content strategy. You will audit brands, develop strategy, and guide best-in-class PDP content across marketplaces, partnering with account management, creative, production, and client teams to translate brand objectives into compelling shopper experiences.

Role focuses on PDP content research, AEO/SEO, and content deployment, with collaboration to deliver scalable, accurate, and timely content across retailers.

Qualifications

• Bachelor's degree in English, communications, advertising, marketing, business, or a related field.
• 1-2+ years of relevant e-commerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Good understanding of e-commerce data and analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.

Responsibilities

• Audit client brands and competitors across the digital shelf, then provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for Amazon.com, Walmart.com, Kroger.com, Target.com, and other leading retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.
• Complete audits and assessments of retailer, category, brand and competitive content based on indicators of digital and agentic visibility and conversion.
• Create and refine image-carousel messaging, below-the-fold content, enhanced content, and Brand Store content.
• Translate product information, features, benefits, claims, and brand positioning into clear, shopper needs into focused content briefs that support product discovery and consideration.
• Develop content hierarchies and messaging frameworks that create a consistent product story across PDP elements, product variations, and retailer environments.
• Collaborate with account and creative teams on concepts and executions from initial ideation through production and deployment.
• Edit, proofread, and quality-check content for accuracy, grammar, clarity, brand voice, and retailer compliance.
• Partner with internal creative teams to ensure content strategies meet project briefs and retailer requirements.
• Seek opportunities to apply efficient methodologies that improve speed to market while maintaining market-leading quality.
• Work cross-functionally to build end-to-end understanding of e-commerce processes, strategy, and the role of content.
• Demonstrate a collaborative, resourceful, and accountable approach, stepping in for the good of the team and agency.
• Perform other duties as assigned by creative or e-commerce leadership.

Skills

Content strategy

Copywriting

SEO awareness

Education

Bachelor's degree in English, communications, advertising, marketing, business, or related field

Job description

Publicis Groupe in the United States seeks a Specialist, Ecommerce focused on content strategy. You will audit brands, develop strategy, and guide best-in-class PDP content across marketplaces, partnering with account management, creative, production, and client teams to translate brand objectives into compelling shopper experiences.

Role focuses on PDP content research, AEO/SEO, and content deployment, with collaboration to deliver scalable, accurate, and timely content across retailers.