Ecommerce Content Strategist – PDP & Digital Shelf

Twinoaks; Troy (MI); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World Program

Job summary

Publicis Commerce is seeking a Specialist focused on ecommerce content strategy to audit categories, develop strategy, and guide best-in-class PDP content across leading marketplaces. You will collaborate with account management, creative, production, and client teams to translate brand objectives into compelling, scalable ecommerce experiences.

Role emphasizes PDP content strategy, copy development, and cross-functional execution to ensure accurate, shopper-focused content that meets retailer

Qualifications

• Bachelor's degree in English, communications, advertising, marketing, business, or related field.
• 1-2+ years of relevant ecommerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Good understanding of ecommerce data and analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.
• Self-starter with accountability, creativity, resourcefulness, a collaborative mindset, and a desire to improve and grow.
• Dynamic communication and leadership skills, with the ability to engage and influence varied audiences.
• Knowledge of current ecommerce trends, consumer packaged goods, and business philosophies around commerce.

Responsibilities

• Audit client brands and competitors across the digital shelf, then provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for Amazon.com, Walmart.com, Kroger.com, Target.com, and other leading retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.

Skills

Bachelor's degree in English, and/or相关

E-commerce experience

Ecommerce data & analytics

Verbal & written communication

Organizational skills

Self-starter & accountability

Cross-functional collaboration

Industry knowledge: ecommerce trends

Education

Bachelor's degree in English, communications, advertising, marketing, business, or related field

Job description

Publicis Commerce is seeking a Specialist focused on ecommerce content strategy to audit categories, develop strategy, and guide best-in-class PDP content across leading marketplaces. You will collaborate with account management, creative, production, and client teams to translate brand objectives into compelling, scalable ecommerce experiences.

Role emphasizes PDP content strategy, copy development, and cross-functional execution to ensure accurate, shopper-focused content that meets retailer