Specialist, eCommerce

Publicis Groupe; New York, Chicago, Minneapolis, Troy (NY, IL, MN, MI); Hybrid; USD 54,000 - 80,000; Full time

Job summary

Publicis Groupe in the United States seeks a Specialist, Ecommerce focused on content strategy. You will audit brands, develop strategy, and guide best-in-class PDP content across marketplaces, partnering with account management, creative, production, and client teams to translate brand objectives into compelling shopper experiences.

Role focuses on PDP content research, AEO/SEO, and content deployment, with collaboration to deliver scalable, accurate, and timely content across retailers.

Qualifications

• Bachelor's degree in English, communications, advertising, marketing, business, or a related field.
• 1-2+ years of relevant e-commerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Good understanding of e-commerce data and analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.

Responsibilities

• Audit client brands and competitors across the digital shelf, then provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for Amazon.com, Walmart.com, Kroger.com, Target.com, and other leading retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.
• Complete audits and assessments of retailer, category, brand and competitive content based on indicators of digital and agentic visibility and conversion.
• Create and refine image-carousel messaging, below-the-fold content, enhanced content, and Brand Store content.
• Translate product information, features, benefits, claims, and brand positioning into clear, shopper needs into focused content briefs that support product discovery and consideration.
• Develop content hierarchies and messaging frameworks that create a consistent product story across PDP elements, product variations, and retailer environments.
• Collaborate with account and creative teams on concepts and executions from initial ideation through production and deployment.
• Edit, proofread, and quality-check content for accuracy, grammar, clarity, brand voice, and retailer compliance.
• Partner with internal creative teams to ensure content strategies meet project briefs and retailer requirements.
• Seek opportunities to apply efficient methodologies that improve speed to market while maintaining market-leading quality.
• Work cross-functionally to build end-to-end understanding of e-commerce processes, strategy, and the role of content.
• Demonstrate a collaborative, resourceful, and accountable approach, stepping in for the good of the team and agency.
• Perform other duties as assigned by creative or e-commerce leadership.

Skills

Content strategy

Copywriting

SEO awareness

Education

Bachelor's degree in English, communications, advertising, marketing, business, or related field

Job description

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients' brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

We are seeking a Specialist, Ecommerce focused on content strategy who combines strategic copywriting with deep e-commerce content expertise. This person will audit the category and competitors, develop strategy, and partner to guide and deliver best-in-class product detail page content across leading marketplaces. The role partners closely with account management, creative, production, and client teams to translate brand and retailer objectives into compelling, accurate, and scalable ecommerce shopper experiences.

Role focus:
PDP content research - Digital Shelf Data Analysis AEO/SEO - Content deployment

Primary Responsibilities

Digital Shelf Strategy and Optimization

• Audit client brands and competitors across the digital shelf, then provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for Amazon.com, Walmart.com, Kroger.com, Target.com, and other leading retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.

PDP Content Strategy and Copy Development

• Complete audits and assessments of retailer, category, brand and competitive content based on indicators of digital and agentic visibility and conversion.
• Create and refine image-carousel messaging, below-the-fold content, enhanced content, and Brand Store content.
• Translate product information, features, benefits, claims, and brand positioning into clear, shopper needs into focused content briefs that support product discovery and consideration.
• Develop content hierarchies and messaging frameworks that create a consistent product story across PDP elements, product variations, and retailer environments.
• Collaborate with account and creative teams on concepts and executions from initial ideation through production and deployment.
• Edit, proofread, and quality-check content for accuracy, grammar, clarity, brand voice, and retailer compliance.

Content Production, Deployment, and Workflow

• Partner with internal creative teams to ensure content strategies meet project briefs and retailer requirements.
• Seek opportunities to apply efficient methodologies that improve speed to market while maintaining market-leading quality.

Collaboration and Agency Contribution

• Work cross-functionally to build end-to-end understanding of e-commerce processes, strategy, and the role of content.
• Demonstrate a collaborative, resourceful, and accountable approach, stepping in for the good of the team and agency.
• Perform other duties as assigned by creative or e-commerce leadership.

Skillsets Required

• Bachelor's degree in English, communications, advertising, marketing, business, or a related field.
• 1- 2+ years of relevant e-commerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Good understanding of e-commerce data and analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.
• Self-starter with accountability, creativity, resourcefulness, a collaborative mindset, and a desire to improve and grow.
• Dynamic communication and leadership skills, with the ability to engage and influence varied audiences.
• Knowledge of current e-commerce trends, consumer packaged goods, and business philosophies around commerce.

What Success Looks Like

• Product detail pages communicate a clear, accurate, compelling, and differentiated product story.
• Content strategies balance brand consistency, shopper needs, retailer requirements, and platform-specific best practices.
• PDP copy and assets move efficiently from strategy through creative development, production, deployment, monitoring, and optimization.
• Clients and internal teams receive actionable digital shelf analysis, practical recommendations, and clear education on emerging requirements.
• Content workflows support on-time launches, competitive quality, and continuous improvement.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/15/2026.