ECommerce Web Analytics Analyst

Veriipro; Miami (FL); On-site; USD 85,000 - 125,000; Full time

Job summary

Veriipro is seeking a Web Analytics professional to analyze website and eCommerce performance, develop dashboards and reports, and drive data-driven optimization strategies. The role involves collaborating with product and marketing teams, querying data across sources, and ensuring accuracy of insights for business impact.

The ideal candidate has 4+ years in digital analytics, proficiency with Adobe Analytics or Google Analytics, and strong SQL skills, plus experience with Power BI or Tableau

Qualifications

• 4+ years of experience in Web Analytics or Digital Analytics.
• Hands-on experience with Adobe Analytics (preferred) or Google Analytics.
• Strong experience creating dashboards, reports, and analytical insights.
• Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.

Responsibilities

• Analyze website and eCommerce performance using analytics tools.
• Develop and maintain dashboards, reports, and data visualizations to track key metrics.
• Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.
• Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.
• Partner with business, product, and marketing teams to provide data-driven recommendations.
• Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.
• Ensure data accuracy and support ongoing web analytics implementation and reporting improvements.
• Present insights and recommendations to stakeholders to improve customer experience and business outcomes.

Skills

Web Analytics

Adobe Analytics

SQL

Dashboards Reports

Communication

Tools

Power BI

Tableau

Job description

Key Responsibilities

• Analyze website and eCommerce performance using Adobe Analytics or Google Analytics.


• Develop and maintain dashboards, reports, and data visualizations to track key business metrics.


• Perform in-depth data analysis to identify trends, customer behavior, and optimization opportunities.


• Monitor and report on web analytics KPIs, user engagement, conversion rates, and digital performance.


• Partner with business, product, and marketing teams to provide data-driven recommendations.


• Write and optimize SQL queries to extract, analyze, and validate data from multiple sources.


• Ensure data accuracy and support ongoing web analytics implementation and reporting enhancements.


• Present insights and recommendations to stakeholders to improve customer experience and business outcomes.

Required Skills

• 4+ years of experience in Web Analytics or Digital Analytics.


• Hands-on experience with Adobe Analytics (preferred) or Google Analytics.


• Strong experience creating dashboards, reports, and analytical insights.


• Solid understanding of Web Analytics KPIs, website optimization, and eCommerce/product performance metrics.


• Strong SQL skills for data analysis and reporting.


• Excellent analytical, problem-solving, and communication skills.

Preferred Skills

• Experience with data visualization tools such as Power BI or Tableau.


• Knowledge of A/B testing, conversion rate optimization (CRO), and customer journey analytics.


• Experience working in Agile environments.