E-Commerce Strategy Lead: Digital Experience

Apple Inc.; Cupertino (CA); On-site; USD 149,700 - 225,600; Full time

Benefits offered by this job

Medical & Dental

Stock programs

Tuition reimbursement

Relocation

Discounted products

Job summary

Apple is seeking a Senior Strategy & Digital Experience leader to shape the future of Apple Store Online. You will oversee end-to-end planning for multiple shopping experiences across apple.com, the Apple Store App, and global online store expansion.

Collaborate with cross‑functional teams from customer insights, product management, merchandising, and design to identify opportunities, develop multiyear plans, and drive growth and revenue while optimizing the current e‑commerce experience at

Qualifications

• 7+ years of work experience, with 2+ years in strategy or customer experience function.
• Experience in e-commerce, category management, strategy development.
• Exceptional verbal and written communication, storytelling, and presentation skills.

Responsibilities

• Develop, manage, and socialize digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Identify data‑driven insights and synthesize conclusions into actionable recommendations.
• Lead the full program development & execution cycle of key shopping experiences; including business prioritization, developing experience briefs, reviewing designs, and performance measurement.
• Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms.
• Author and present detailed strategic briefs and presentations to inform and mobilize cross‑functional partners to support business priorities, opportunities, and performance improvements.
• Develop strong cross‑functional relationships and confidently communicate tailored updates and narratives to senior leadership.
• Responsible for the commercial website performance of specific product lines and/or customer journeys.
• Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing.
• Regular meetings with peers in Asia and Europe during overlapping business hours.

Skills

Strategy development

Customer experience

E-commerce

Communication

Job description

Apple is seeking a Senior Strategy & Digital Experience leader to shape the future of Apple Store Online. You will oversee end-to-end planning for multiple shopping experiences across apple.com, the Apple Store App, and global online store expansion.

Collaborate with cross‑functional teams from customer insights, product management, merchandising, and design to identify opportunities, develop multiyear plans, and drive growth and revenue while optimizing the current e‑commerce experience at