E-commerce Strategist

Apple Inc.; Cupertino (CA); On-site; USD 149,700 - 225,600; Full time

Benefits offered by this job

Medical & Dental

Stock programs

Tuition reimbursement

Relocation

Discounted products

Job summary

Apple is seeking a Senior Strategy & Digital Experience leader to shape the future of Apple Store Online. You will oversee end-to-end planning for multiple shopping experiences across apple.com, the Apple Store App, and global online store expansion.

Collaborate with cross‑functional teams from customer insights, product management, merchandising, and design to identify opportunities, develop multiyear plans, and drive growth and revenue while optimizing the current e‑commerce experience at

Qualifications

• 7+ years of work experience, with 2+ years in strategy or customer experience function.
• Experience in e-commerce, category management, strategy development.
• Exceptional verbal and written communication, storytelling, and presentation skills.

Responsibilities

• Develop, manage, and socialize digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Identify data‑driven insights and synthesize conclusions into actionable recommendations.
• Lead the full program development & execution cycle of key shopping experiences; including business prioritization, developing experience briefs, reviewing designs, and performance measurement.
• Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms.
• Author and present detailed strategic briefs and presentations to inform and mobilize cross‑functional partners to support business priorities, opportunities, and performance improvements.
• Develop strong cross‑functional relationships and confidently communicate tailored updates and narratives to senior leadership.
• Responsible for the commercial website performance of specific product lines and/or customer journeys.
• Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing.
• Regular meetings with peers in Asia and Europe during overlapping business hours.

Skills

Strategy development

Customer experience

E-commerce

Communication

Job description

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Digital Experience team defines and evolves the strategic vision and end‑to‑end customer experience for apple.com, the Apple Store App, and global expansion of Apple’s online store. As part of the team, you’ll be focused on creating our future e‑commerce strategy and initiatives and optimizing the current shopping experience. You will work to innovate, elevate, and expand our online store and create the best‑in‑class experiences for our customers.

Description

This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us lead some of Apple Retail’s most significant experiences, overseeing end‑to‑end planning and program management of numerous projects to stitch together a singular cohesive shopping experience. You will cultivate strategic business priorities and develop multiyear business plans to drive growth and revenue targets, while optimizing the performance of our existing e‑commerce experience.

This role will collaborate across diverse cross‑functional teams from customer insights, product management, merchandizing, and design to develop the future vision and experience on Apple’s digital platforms. From assessing global industry trends to analyzing quantitative data and behavioral consumer insights, you will identify and pursue new business opportunities and customer‑centric focus areas.

Responsibilities

• Develop, manage, and socialize digital commerce strategies and initiatives from conception and ideation through prototyping and testing.
• Identify data‑driven insights and synthesize conclusions into actionable recommendations.
• Lead the full program development & execution cycle of key shopping experiences; including business prioritization, developing experience briefs, reviewing designs, and performance measurement.
• Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms.
• Author and present detailed strategic briefs and presentations to inform and mobilize cross‑functional partners to support business priorities, opportunities, and performance improvements.
• Develop strong cross‑functional relationships and confidently communicate tailored updates and narratives to senior leadership.
• Responsible for the commercial website performance of specific product lines and/or customer journeys.
• Continually optimize the customer’s shopping experience through data analysis, customer insights, A/B testing, and usability testing.
• Regular meetings with peers in Asia and Europe during overlapping business hours.

Minimum Qualifications

• 7+ years of work experience, with 2+ years in strategy or customer experience function.
• Experience in any of the following areas: e‑commerce, category management, strategy development.

Preferred Qualifications

• 4+ years of work experience in strategy development, customer experience, or customer journey function.
• Demonstrated success of developing impactful initiatives that drive business growth or address clear long‑term objectives.
• Exceptional verbal and written communication, storytelling, and presentation skills, including proficiency in Keynote, Powerpoint, Google Slides, or equivalent.
• Proactive self‑starter with an outstanding ability to identify opportunities, simplify complex initiatives into streamlined customer experiences, and work through ambiguity to define clarity.
• Strong track record of problem solving with a bias towards action and results, while maintaining extreme attention to detail and resourcefulness.
• Fosters relationships and builds bridges across teams, leading through influence and flexibly adapting to feedback.
• Demonstrates Apple’s values of inclusion and diversity.
• Experience in P&L management, conversion optimization, financing, and subscriptions a plus.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including: comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

Learn about reasonable accommodations for job applicants.

Apple accepts applications to this posting on an ongoing basis.