Ecommerce Strategy Lead: Emerging Channels & AI

Nestlé S.A.; Arlington (TX); On-site; USD 130,000 - 184,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA’s Coffee & Beverage Division is seeking an eCommerce Strategy Manager, Emerging Channels and Capabilities, to shape digital growth across retailer platforms, social environments, and AI-enabled shopping experiences.

You will own multi-year strategy, lead capability expansion, and partner across IT, Regulatory, and Sales to improve digital shelf performance, content quality, and conversion. A strong emphasis on AI readiness and data governance guides the role.

Qualifications

• Bachelor’s Degree required; advanced degree preferred.
• 5+ years in eCommerce, digital strategy, category leadership, or data-driven commercial roles preferred.
• AI-Fluency and familiarity with retailer agents and external AI tools (e.g., Rufus, Sparky, ChatGPT, Gemini, Copilot, Claude) is required.
• Experience with data modeling, metadata governance, digital shelf tools, and retail media preferred.
• Strong analytical skillset with the ability to convert complex data into simple strategic stories.
• Proven influence skills across cross-functional teams; ability to lead without authority.
• Comfortable navigating ambiguity and building net-new capabilities.

Responsibilities

• Define and own the Agentic Commerce roadmap and ensure readiness across retailer AI assistants and AI shopping experiences.
• Collaborate with IT, Digital Enablement, and Regulatory teams to define data, metadata, product attributes, and clarity signals for AI-based recommenders.
• Provide AI-informed inputs for joint business planning, line reviews, and omni-category assessments.
• Lead capability expansion across Direct Fulfillment, Social Commerce, and AI shopping programs.
• Partner cross-functionally to support assortment execution and content readiness.
• Act as strategic integrator across Brand, CD, Supply Chain, Sales, Digital Shelf, IT, Data Governance and Analytics.
• Establish a closed-loop KPI system aligned to Leadership AI visibility priorities.

Skills

AI fluency

Cross-functional leadership

Analytical skills

Data governance

Strategic thinking

Influence without authority

Stakeholder management

Digital strategy

Education

Bachelor’s Degree

Tools

Salsify

Syndigo

NIQ

Job description

Nestlé USA’s Coffee & Beverage Division is seeking an eCommerce Strategy Manager, Emerging Channels and Capabilities, to shape digital growth across retailer platforms, social environments, and AI-enabled shopping experiences.

You will own multi-year strategy, lead capability expansion, and partner across IT, Regulatory, and Sales to improve digital shelf performance, content quality, and conversion. A strong emphasis on AI readiness and data governance guides the role.