E-commerce Retention Marketing Strategist

The TalentHQ; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading marketing firm seeks an E-commerce Retention Marketing Strategist to enhance client retention strategies. The role involves collaborating with clients to optimize their e-commerce retention strategies, improve customer loyalty, and drive revenue growth. This position promises a flexible schedule and a clear path to advancement within the company.

Qualifications

• Minimum 3+ years of experience in retention marketing for eCommerce.
• Proven experience in email marketing with Klaviyo.
• Strong understanding of SMS, subscriptions, and loyalty programs.

Responsibilities

• Own retention strategy for up to 15 eCommerce brands.
• Build client-specific retention playbooks and performance roadmaps.
• Run regular audits and build performance scorecards.

Skills

Email Marketing

Retention Metrics

Data Analysis

Floors Optimization

Client Communication

Critical Thinking

Tools

Klaviyo

Analytics Tools

Job description

E-commerce Retention Marketing Strategist

About the job E-commerce Retention Marketing Strategist

Want to be the hero who brings customers back?

You'll create winning strategies.

Build loyal fan bases.

Turn one-time shoppers into regulars.

If you're ready to see your ideas drive serious results, keep reading!

The Role

Strategy and Client Growth

Own retention strategy for up to 15 eCommerce brands

Build client-specific retention playbooks and performance roadmaps

Deliver clear strategies to increase LTV, AOV, and repeat purchase rates

Improve retention-driven revenue to 30-35% of total revenue per client

Data and Reporting

Run regular audits and build performance scorecards

Track KPIs such as returning customer rate, LTV, churn, and time to second purchase

Identify at-risk accounts and recommend actions proactively

Pull and interpret retention data to support decision-making

Experimentation and Optimization

Design and run A/B tests across retention channels

Optimize flows, segmentation, offers, and timing to drive improved outcomes

Systemize winning strategies into internal SOPs and templates

Collaboration and Communication

Work closely with Account Managers and the CEO

Lead retention-focused strategy calls with clients

Participate in the onboarding of new clients and strategy development from day one

Audit prospects and help qualify retention potential before onboarding

Must-Haves

• Minimum 3+ years of experience in retention marketing for eCommerce brands
• Proven experience in email marketing, particularly Klaviyo (flows, segmentation, reporting)
• Strong understanding of SMS, subscriptions, loyalty programs, and post-purchase journeys
• Comfortable working with cohort analysis, LTV, CAC: LTV, and retention-related metrics
• Ability to interpret data and present clear strategies based on insights
• Experience working in-house or at an agency with DTC brands
• Ability to operate independently, take ownership, and execute strategies end-to-end
• Strong communication skills able to present findings and strategies to clients and team
• Ability to audit and diagnose retention performance issues across channels
• High attention to detail with strong critical thinking and problem-solving ability
• Strategic operator who can build systems and playbooks based on repeatable success
• Bonus: Experience working with analytics tools like Triple Whale, Peel, Lifetimely, etc.

What We Offer

$3,000 - $4,000 monthly salary

Schedule: Flexible

Location: Remote

Path to Lead Strategist within 12 months

First 90 Days Plan

By Day 30:

• Complete onboarding and gain a deep understanding of Hashtag Mondays approach to retention strategy
• Review existing client accounts assigned to you and begin conducting retention audits
• Understand each clients current performance benchmarks and customer behavior
• Identify immediate retention issues and low-hanging fruit opportunities
• Begin building trust and communication cadence with Account Managers and technicians

By Day 60:

Present a retention strategy and 90-day roadmap for each assigned client

• Begin executing improvements to email, SMS, subscription, or loyaltyflows based on audit findings
• Collaborate with the team to start implementing A/B tests and gathering insights
• Set up and start maintaining retention scorecards to track LTV, repeat purchase rate, and other key metrics
• Actively participate in client calls and report on progress, challenges,and next steps

By Day 90:

• Fully own the retention strategy for your assigned accounts
• Demonstrate measurable improvements in retention KPIs (LTV, returningcustomer rate, etc.)
• Share learnings, wins, and frameworks with the wider team
• Begin contributing to internal SOPs, strategic playbooks, and testing templates
• Identify areas where we can improve our internal retention systems and make recommendations

We build powerful email funnels that drive serious sales.

Our clients range from Shark Tank successes to growing brands.

We believe in doing one thing exceptionally well.

Hit the apply button and we'll chat soon!

Note: Only resumes in English will be taken into consideration.

In the form, please respond retention to the Why should we consider YOU for this position? question.