ROAS-Driven E-commerce Marketing Specialist

Placements24; Willows (CA); Hybrid; USD 22,000 - 33,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Tools exposure and learning

Job summary

Placements24 in Welkom, Free State, ZA, seeks an Ecommerce Performance Marketing Specialist to drive online sales through paid campaigns. You will plan, execute, and optimize across Google Ads, Facebook, and other channels, using data-driven methods to improve ROAS and CPA.

The role emphasizes hands-on optimization, campaign testing, and collaboration with design and content teams to deliver results across ecommerce platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related quantitative field.
• Minimum 3 years of experience in performance marketing with ecommerce focus.
• Proven experience managing and optimizing paid search and paid social campaigns.

Responsibilities

• Develop, manage, and optimize paid campaigns across Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and ad copy creation for maximum impact.
• Monitor campaign performance daily, analyzing CPA, ROAS, CTR, and conversion rates.
• Implement A/B testing strategies for ad creatives, landing pages, and targeting parameters.
• Manage advertising budgets effectively, ensuring optimal allocation across channels.
• Collaborate with content and design teams to craft compelling ad visuals and landing page experiences.
• Stay up-to-date with trends and best practices in performance marketing and ecommerce advertising.
• Generate regular performance reports with insights and recommendations for improvement.
• Identify opportunities for new campaign strategies and channel expansion.
• Ensure campaigns align with marketing objectives and ecommerce sales targets.

Skills

Paid search PPC

Paid social advertising

Google Ads

Analytics & data interpretation

A/B testing

Budget management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Facebook Ads Manager

LinkedIn Ads

Excel

Job description

Placements24 in Welkom, Free State, ZA, seeks an Ecommerce Performance Marketing Specialist to drive online sales through paid campaigns. You will plan, execute, and optimize across Google Ads, Facebook, and other channels, using data-driven methods to improve ROAS and CPA.

The role emphasizes hands-on optimization, campaign testing, and collaboration with design and content teams to deliver results across ecommerce platforms.