Hybrid E-commerce Marketing Specialist: Growth & Analytics

Placements24; Riverton (UT); Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid time off

Training and career development

Job summary

Placements24 is seeking an E-commerce Digital Marketing Specialist to drive online sales and brand awareness. You will manage social media, email campaigns, and paid advertising, while refining the customer journey for an online brand.

The role blends analytical work with creative content, within a hybrid work setup in Utah. The ideal candidate has 2–4 years in digital marketing for e-commerce, strong copywriting, SEO knowledge, and proficiency with analytics and ads platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience in digital marketing, with a focus on e-commerce.
• Proven experience in managing social media marketing, email marketing, and paid advertising campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms like Mailchimp.
• Strong understanding of SEO principles and best practices.

Responsibilities

• Plan, implement, and manage digital marketing campaigns across multiple channels, including social media, email, and paid advertising (PPC/SEM).
• Develop engaging content for digital platforms, ensuring alignment with brand voice and marketing objectives.
• Manage and optimize social media profiles and campaigns to increase engagement and drive traffic to the e-commerce site.
• Execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Provide regular reports on digital marketing performance with key metrics and insights.
• Conduct market research and competitor analysis to identify opportunities for improvement and innovation.
• Collaborate with the e-commerce team to ensure cohesive marketing strategies and a seamless customer experience.
• Stay updated on the latest digital marketing trends, tools, and best practices.
• Assist in website content updates and SEO optimization efforts.

Skills

Digital marketing

Analytics

Copywriting

SEO

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Mailchimp

Job description

Placements24 is seeking an E-commerce Digital Marketing Specialist to drive online sales and brand awareness. You will manage social media, email campaigns, and paid advertising, while refining the customer journey for an online brand.

The role blends analytical work with creative content, within a hybrid work setup in Utah. The ideal candidate has 2–4 years in digital marketing for e-commerce, strong copywriting, SEO knowledge, and proficiency with analytics and ads platforms.