E‑Commerce Marketing Lead: SEO/SEM & Campaigns

hdsupply; Atlanta (GA); On-site; USD 95,000 - 130,000; Full time

Job summary

HD Supply seeks an experienced marketing professional to own the day-to-day marketing of our business website and online initiatives in a cross-channel environment. You will work with the merchandising and marketing teams to optimize on-line content and drive sales conversions through SEM, SEO, email campaigns, and affiliate efforts.

This role focuses on developing strategic online campaigns, analyzing traffic and performance, and ensuring offline marketing programs translate to our e-commerce

Qualifications

• Typically requires BS/BA in a related discipline.
• Generally 7+ years of experience in a related field.
• May require certification.
• Advanced degree may offset less experience.

Responsibilities

• Write briefs and coordinate with internal resources for marketing assets (promotions, banners, emails, landing pages).
• Develops and executes SEO/SEM strategy based on results and market trends.
• Analyzes online customer research and market/competitor information.
• Identifies and implements new online market opportunities to improve lead flow.
• Ensures offline marketing programs integrate with e‑commerce sites.
• Monitors and reports website traffic, rankings, and leads.
• Participates in online merchandising strategies.
• Tracks performance and establishes website analytics reporting.

Job description

HD Supply seeks an experienced marketing professional to own the day-to-day marketing of our business website and online initiatives in a cross-channel environment. You will work with the merchandising and marketing teams to optimize on-line content and drive sales conversions through SEM, SEO, email campaigns, and affiliate efforts.

This role focuses on developing strategic online campaigns, analyzing traffic and performance, and ensuring offline marketing programs translate to our e-commerce