e-Commerce Manager

Jobtailor

Town of Florida (NY)

On-site

USD 125,000 - 160,000

Full time

5 days ago

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Job summary

Jobtailor in New York is seeking an experienced Marketing Lead to oversee day-to-day online marketing, collaborate with merchandising, and align cross-channel campaigns to drive customer acquisition and retention.

The role emphasizes SEO/SEM strategy, analytics, and leadership of a team while coordinating assets such as promotions, banners, and email blasts across platforms.

Qualifications

BS/BA in a related discipline is typically required.
Generally 7+ years of experience in a related field.
Certification may be required.
Advanced degree may offset less experience in some disciplines.
Experience with SEO and SEM.
Experience analyzing online customer research, market conditions, and competitor information.
Experience with affiliate marketing, email marketing, and online campaigns.
Experience with website analytics, traffic, rankings, and lead reporting.
Ability to manage a group or team of professional individual contributors and/or indirectly supervise support staff.

Responsibilities

Manage day-to-day marketing of a business website and online initiatives in a cross-channel environment
Collaborate with merchandising to optimize online content and drive sales conversions
Coordinate online marketing with other marketing channels
Develop and optimize strategic online marketing campaigns for customer acquisition and retention
Create briefs and coordinate marketing assets including promotions, banner ads, email blasts, and landing pages
Develop, manage, and execute SEO and SEM strategies
Analyze online customer research, market conditions, and competitor information
Identify and implement opportunities to reach new online markets and improve lead flow
Ensure offline marketing programs function correctly on e-commerce websites
Monitor and report on traffic, rankings, and leads
Participate in online merchandising strategies
Track performance and establish website analytics reporting
Manage a team of professional individual contributors and/or indirectly supervise support staff

Skills

SEO Strategy Development

SEM Strategy Development

Website Analytics Management

Team Leadership

Online Campaign Management

Email Marketing

Affiliate Marketing

Market Analysis

Traffic Reporting

Lead Reporting

Education

BS/BA in related discipline

7+ years experience in related field

Certification

Advanced degree may offset less experience

Job description

Manage day-to-day marketing of a business website and online initiatives in a cross-channel environment
Collaborate with merchandising to optimize online content and drive sales conversions
Coordinate online marketing with other marketing channels
Develop and optimize strategic online marketing campaigns for customer acquisition and retention
Create briefs and coordinate marketing assets including promotions, banner ads, email blasts, and landing pages
Develop, manage, and execute SEO and SEM strategies
Analyze online customer research, market conditions, and competitor information
Identify and implement opportunities to reach new online markets and improve lead flow
Ensure offline marketing programs function correctly on e-commerce websites
Monitor and report on traffic, rankings, and leads
Participate in online merchandising strategies
Track performance and establish website analytics reporting
Manage a team of professional individual contributors and/or indirectly supervise support staff

Requirements

Typically requires BS/BA in a related discipline
Generally 7+ years of experience in a related field
May require certification
Advanced degree may offset less experience in some disciplines
Experience with SEO and SEM
Experience analyzing online customer research, market conditions, and competitor information
Experience with affiliate marketing, email marketing, and online campaigns
Experience with website analytics, traffic, rankings, and lead reporting
Ability to manage a group or team of professional individual contributors and/or indirectly supervise support staff

Core Competencies

Demonstrates expertise in managing online marketing initiatives, including SEO and SEM strategies, while effectively leading a team to optimize content and drive customer acquisition and retention. Proficient in analyzing market conditions and website analytics to enhance performance and reach new online markets.

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