E-commerce Social Media Specialist

Placements24; Willows (CA); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Medical benefits

Retirement benefits

Energetic team

Job summary

Placements24 is seeking an enthusiastic E-commerce Social Media Specialist to manage and grow a brand's online presence across Instagram, Facebook, Pinterest and Twitter.

You will craft content, analyze performance, manage ads, and collaborate with marketing to drive traffic and conversions while delivering a hybrid work experience with professional development opportunities.

Qualifications

• 2–3 years of social media marketing experience in an e-commerce environment.
• Proven ability to grow social media followings and engagement.
• Strong copywriting and visual content creation skills.

Responsibilities

• Develop and execute social media strategies across platforms like Instagram, Facebook, Pinterest, and Twitter to support e-commerce sales goals.
• Create compelling visual and written content, including graphics, videos, and copy, optimized for each platform.
• Monitor social media conversations, respond to customer inquiries and comments in a timely and professional manner.
• Analyze social media performance metrics, generate reports, and provide insights for campaign optimization.
• Collaborate with the marketing team to align social media efforts with overall business objectives and promotional activities.
• Manage social media advertising campaigns, including budget oversight and A/B testing for maximum effectiveness.

Skills

Social media marketing

Content creation

Analytics

Copywriting

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking a talented and results-driven E-commerce Social Media Specialist to manage and grow their social media presence from their Welkom office. You will be responsible for crafting engaging content, managing online communities, and implementing data-driven strategies to enhance brand awareness and drive traffic to their e-commerce platforms. This role requires a blend of creative flair and analytical prowess, with a deep understanding of social media algorithms and audience engagement tactics. You will play a key role in shaping the brand's online voice and fostering meaningful connections with customers.

Key Responsibilities

• Develop and execute social media strategies across platforms like Instagram, Facebook, Pinterest, and Twitter to support e-commerce sales goals.
• Create compelling visual and written content, including graphics, videos, and copy, optimized for each platform.
• Monitor social media conversations, respond to customer inquiries and comments in a timely and professional manner.
• Analyze social media performance metrics, generate reports, and provide insights for campaign optimization.
• Collaborate with the marketing team to align social media efforts with overall business objectives and promotional activities.
• Manage social media advertising campaigns, including budget oversight and A/B testing for maximum effectiveness.

Requirements

• 2-3 years of experience in social media marketing, preferably within an e-commerce environment.
• Demonstrated success in growing social media followings and engagement rates.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
• Strong understanding of e-commerce best practices and consumer behavior online.
• Excellent copywriting and visual content creation skills.
• Ability to work effectively both independently and as part of a team in Welkom.

Benefits

• Competitive salary and performance incentives.
• Hybrid work arrangement offering a balance between office collaboration and remote flexibility.
• Professional development opportunities and training in the latest digital marketing trends.
• Comprehensive medical and retirement benefits.
• An energetic and supportive team environment.