E-commerce Specialist - Digital Campaigns

Placements24; Windsor Park (TN); On-site; USD 60,000 - 90,000; Full time

Job summary

Placements24 is seeking a driven E-commerce Specialist focused on digital campaigns to join their team in East London. You will plan, execute, and optimize online marketing campaigns to drive traffic, conversions, and revenue for the e-commerce business.

You will leverage data and insights to refine strategies, collaborate with content teams, and stay ahead of trends in digital marketing and e-commerce to contribute to growth and profitability.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2–4 years of hands-on experience managing digital marketing campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, and Google Analytics.
• Strong analytical skills and ability to interpret data.
• Excellent written and verbal communication.
• Detail-oriented with strong organizational and project management abilities.

Responsibilities

• Develop and manage digital marketing campaigns across multiple channels.
• Monitor campaign performance and optimize based on metrics.
• Conduct keyword research and A/B testing.
• Collaborate with content team to align materials with campaign objectives.
• Track and report on campaign performance with insights.
• Stay up-to-date with trends in digital marketing and e-commerce.

Skills

Analytical mindset

Campaign management

Data-driven decisions

Communication skills

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client is seeking a driven and analytical E-commerce Specialist focused on digital campaigns to join their team in East London . This role will be responsible for planning, executing, and optimizing online marketing campaigns to drive traffic, conversions, and revenue for their e-commerce business. You will leverage data and insights to refine campaign strategies, enhance customer acquisition, and improve overall online performance. This is an excellent opportunity for a digital marketing enthusiast to contribute to the growth of an online enterprise in the Eastern Cape.

Key Responsibilities

• Develop and manage digital marketing campaigns across various channels, including Google Ads, social media advertising, and email marketing.
• Monitor campaign performance, analyze key metrics (CTR, CPC, Conversion Rate, ROAS), and implement optimizations to improve results.
• Conduct keyword research and A/B testing to enhance campaign effectiveness and reach.
• Collaborate with the content team to ensure marketing materials are aligned with campaign objectives and brand guidelines.
• Track and report on campaign performance, providing insights and recommendations to stakeholders.
• Stay up-to-date with the latest trends and best practices in digital marketing and e-commerce.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 2-4 years of hands-on experience in executing and managing digital marketing campaigns, preferably in e-commerce.
• Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager) and analytics tools (Google Analytics).
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and project management abilities.

Benefits

• Competitive annual salary and performance-based incentives.
• Opportunities for professional growth and continuous learning in digital marketing.
• Comprehensive medical aid and retirement fund contributions.
• A collaborative and supportive work environment in East London .
• Employee discounts on company products.